Keeper Brand Identity

A complete profile of Keeper's visual system — colors, typography, components, and personality — extracted from https://keepertax.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://keepertax.com.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

UI Components

Live previews rendered using Keeper's actual button styles.

Button Primary
Background: #001149
Text Color: #FFFFFF
Border Color: #001149
Border Radius: 8px
Shadow: none

Button Secondary
Background: #F2F6FF
Text Color: #001149
Border Radius: 0px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: individuals and small businesses needing tax assistance

Frequently Asked Questions

What is Keeper's primary brand color?
Keeper's primary brand color is #000A2C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Keeper use?
Keeper uses #001149 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Keeper use?
Keeper uses Arial for body text and F37blanka for headings. Fonts were detected on https://keepertax.com as part of their live design system.

Does Keeper use a light or dark theme?
Keeper's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Keeper's logo?
Keeper's logo is available directly on their site (https://keepertax.com). The current logo URL is included in the machine-readable JSON profile linked above.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "F37blanka",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000A2C",
    "secondary": "#D6E0FF",
    "accent": "#001149",
    "background": "#FFFFFF",
    "textPrimary": "#001149",
    "link": "#001149"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "F37blanka"
    },
    "fontStacks": {
      "heading": ["F37blanka","Arial","sans-serif"],
      "body": ["F37blanka","Arial","sans-serif"],
      "paragraph": ["F37blanka","Arial","sans-serif"]
    },
    "fontSizes": {
      "h1": "62px",
      "h2": "52px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#001149",
      "textColor": "#FFFFFF",
      "borderColor": "#001149",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2F6FF",
      "textColor": "#001149",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5cdcb07b95678daa55f2bd83/632a98a2fe442d754d05d845_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/5cdcb07b95678daa55f2bd83/65403fe33b79c88541d6b174_Group%20383.png",
    "ogImage": "https://cdn.prod.website-files.com/5cdcb07b95678daa55f2bd83/69740f084edcbab5822a7784_linkinbio-final.png"
  }
}