Jupiter Brand Identity

A complete profile of Jupiter's visual system — colors, typography, components, and personality — extracted from https://www.jupiter.co. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/jupiter
• Machine-readable JSON: https://characterquilt.com/branding/jupiter.json

Quick Facts

Color Palette

• primary: #C28336
• secondary: #3B2A16
• accent: #070707
• background: #0A0A0A
• textPrimary: #FFFFFF
• link: #0000EE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://www.jupiter.co/images/logos/Primary_logo_white.svg
• Favicon: https://www.jupiter.co/favicon.ico?favicon.0b3bf435.ico
• Social card (og:image): https://www.jupiter.co/og-image.jpg

UI Components

• buttonPrimary: background=#070707, textColor=#000000, borderRadius=999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: food content creators and CPG brands

Jupiter Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Jupiter – Monetize Your Food Content | CPG Brand Deals for Food Creators
  • Image: https://www.jupiter.co/_next/image?url=%2Fimages%2Fplatform-partners%2Fmeta-logo.webp&w=3840&q=75
• Jupiter – Monetize Your Food Content | CPG Brand Deals for Food Creators
  • Image: https://www.jupiter.co/_next/image?url=%2Fimages%2Fbrand-logos%2Fpete-gerrys-logo.webp&w=3840&q=75
• Jupiter – Monetize Your Food Content | CPG Brand Deals for Food Creators
  • Image: https://www.jupiter.co/_next/image?url=%2Fimages%2Fbrand-logos%2Ftribe9-foods-logo.webp&w=3840&q=75
• Jupiter – Monetize Your Food Content | CPG Brand Deals for Food Creators
  • Image: https://www.jupiter.co/_next/image?url=%2Femojis%2Fwebsite.png&w=256&q=75
• Jupiter – Monetize Your Food Content | CPG Brand Deals for Food Creators
  • Image: https://www.jupiter.co/_next/image?url=%2Fimages%2Fbrand-logos%2FTari_logo.webp&w=3840&q=75
• Jupiter – Monetize Your Food Content | CPG Brand Deals for Food Creators
  • Image: https://www.jupiter.co/_next/image?url=%2Fimages%2Fbrand-logos%2Fbonafide-provisions-logo.webp&w=3840&q=75

Working with these fonts

Not found on Google Fonts? Here are some steps that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.