Jupiter Brand Identity

A complete profile of Jupiter's visual system — colors, typography, components, and personality — extracted from https://www.jupiter.co. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.jupiter.co.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Jupiter's actual button styles.

Button Primary

Brand Personality

Tone: modern
Energy: medium
Audience: food content creators and CPG brands

Jupiter Brand in the Wild

Source: jupiter.co

Source: jupiter.co

Source: jupiter.co

Source: jupiter.co

Source: jupiter.co

Frequently Asked Questions

What is Jupiter's primary brand color?

Jupiter's primary brand color is #C28336. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Jupiter use?

Jupiter uses #070707 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Jupiter use?

Jupiter uses Inter as the primary typeface across body and headings.

Does Jupiter use a light or dark theme?

Jupiter's primary site uses a dark color scheme, with a background of #0A0A0A.

Where can I find Jupiter's logo?

Jupiter's logo is available directly on their site (https://www.jupiter.co). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.jupiter.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Jupiter.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#C28336",
    "secondary": "#3B2A16",
    "accent": "#070707",
    "background": "#0A0A0A",
    "textPrimary": "#FFFFFF",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "57.6px",
      "h2": "36px",
      "body": "21.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#070707",
      "textColor": "#000000",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.jupiter.co/images/logos/Primary_logo_white.svg",
    "favicon": "https://www.jupiter.co/favicon.ico?favicon.0b3bf435.ico",
    "ogImage": "https://www.jupiter.co/og-image.jpg",
    "logoHref": "/",
    "logoAlt": "Jupiter logo – food creator monetization platform"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "food content creators and CPG brands"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}