Journey Brand Identity

A complete profile of Journey's visual system — colors, typography, components, and personality — extracted from http://journey.io. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/journey
• Machine-readable JSON: https://characterquilt.com/branding/journey.json

Quick Facts

Color Palette

• primary: #1A1F71
• secondary: #0061D5
• accent: #1A1F71
• background: #FFFFFF
• textPrimary: #202020
• link: #2ECC71

Typography

• primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
• heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

Visual Assets

• Logo: https://journey.io/_next/image?url=%2Flogo.avif&w=256&q=75

UI Components

• buttonPrimary: background=#1A1F71, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#191919, textColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and teams

Journey Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Close More Deals with the Pitch Perfect Sales Proposal Software - Journey - Journey Archives
  • Image: https://framerusercontent.com/images/gUBpbBC54UqKb1Zl2znCb7bKfIM.jpg
  • Source: https://journey.io/archives/close-more-deals-with-the-pitch-perfect-sales-proposal-software-journey
• Blog - Journey
  • Image: https://journey.io/_next/image?url=https%3A%2F%2Fassets.seobotai.com%2Fjourney.io%2F680ad97d5a08fca8917741ba-1745549361849.jpg&w=3840&q=75
  • Source: https://journey.io/blog
• Navigating Digital Sales Room Software: A Journey Through Top Choices - Journey Archives
  • Image: https://framerusercontent.com/images/wAuDJ0fUmf4aKqFCZv95Pr0pQY.jpg
  • Source: https://journey.io/archives/journey-best-digital-sales-room-software
• Blog - Journey
  • Image: https://assets.seobotai.com/journey.io/684382361bd3e2231305cde9-1749276241533.jpg
  • Source: https://journey.io/blog
• Journey vs. Trumpet: Deciding the Best Digital Sales Room for Your Business - Journey Archives
  • Image: https://framerusercontent.com/images/ExtogyuT78d9MqPl09WwmoH3uZQ.jpg
  • Source: https://journey.io/archives/trumpet-vs-journey-digital-sales-room-comparison
• Journey vs RELAYTO: Which Interactive Content Platform is Right for Your Sales Team? - Journey Archives
  • Image: https://journey.io/_next/image?url=https%3A%2F%2Fframerusercontent.com%2Fimages%2FUXWuySisixMKd5X29oarrwEFI.png&w=3840&q=75
  • Source: https://journey.io/archives/journey-vs-relayto-comparison

Working with these fonts

Not found on Google Fonts? Here’s a flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.