Journey Brand Identity

A complete profile of Journey's visual system — colors, typography, components, and personality — extracted from http://journey.io.

Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://journey.io.

• Primary: #1A1F71
• Secondary: #0061D5
• Accent: #1A1F71
• Background: #FFFFFF
• Text Primary: #202020
• Link: #2ECC71

Typography

Each font links to its Google Fonts page where available.

• Primary: Segoe UI Google Fonts →
• Heading: Segoe UI Google Fonts →

Visual Assets

Logo

UI Components

Live previews rendered using Journey's actual button styles.

• Button Primary:

  • Background: #1A1F71
  • Text Color: #FFFFFF
  • Border Radius: 8px
  • Shadow: none

• Button Secondary:

  • Background: #191919
  • Text Color: #FFFFFF
  • Border Radius: 8px
  • Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: business professionals and teams

Frequently Asked Questions

1. What is Journey's primary brand color?
   Journey's primary brand color is #1A1F71. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Journey use?
   Journey uses Segoe UI as the primary typeface across body and headings.

3. Does Journey use a light or dark theme?
   Journey's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find Journey's logo?
   Journey's logo is available directly on their site (http://journey.io). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from http://journey.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Journey.

Methodology

Brand data on this page was extracted from http://journey.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.