inflow.json

Inflow Brand Identity

A complete profile of Inflow's visual system — colors, typography, components, and personality — extracted from https://getinflow.io/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #242236
Accent #BEE3DB
Body Font Work Sans
Heading Font Poppins

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: young professionals seeking productivity tools

Inflow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#242236",
    "secondary": "#BEE3DB",
    "accent": "#BEE3DB",
    "background": "#FFFFFF",
    "textPrimary": "#555B6E",
    "link": "#555B6E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Work Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Work Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56.25px",
      "h2": "36px",
      "body": "20.25px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#BEE3DB",
      "textColor": "#000000",
      "borderRadius": "18px",
      "borderRadiusCorners": {
        "topLeft": "18px",
        "topRight": "18px",
        "bottomRight": "18px",
        "bottomLeft": "18px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#A7CAC7",
      "borderColor": "#A7CAC7",
      "borderRadius": "18px",
      "borderRadiusCorners": {
        "topLeft": "18px",
        "topRight": "18px",
        "bottomRight": "18px",
        "bottomLeft": "18px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/623a0043a408ef2cbfc81880/6448c5768d7281f771392907_inflow_logo_horizontal_black%201.svg",
    "favicon": "https://cdn.prod.website-files.com/623a0043a408ef2cbfc81880/634e7efdf0d2c8e5df3978e2_Icon%20Light32.png",
    "ogImage": "https://cdn.prod.website-files.com/623a0043a408ef2cbfc81880/623dc4215894a902a0c365eb_home.svg",
    "logoHref": "#",
    "logoAlt": "Inflow logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, and has an alt text 'Inflow logo' which matches the brand name inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Take the quiz",
      "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant green color (#BEE3DB) which aligns with the brand's accent color. The text 'Take the quiz' is action-oriented, making it a strong candidate for primary action."
    },
    "secondary": {
      "index": 2,
      "text": "See more",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) and serves a less prominent function with the text 'See more'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "young professionals seeking productivity tools"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and has an alt text 'Inflow logo' which matches the brand name inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}