Human Interest Brand Identity

A complete profile of Human Interest's visual system — colors, typography, components, and personality — extracted from http://humaninterest.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/human-interest
• Machine-readable JSON: https://characterquilt.com/branding/human-interest.json
• Per-page llms.txt: https://characterquilt.com/branding/human-interest/llms.txt

Quick Facts

Color Palette

• primary: #1C847E
• secondary: #008481
• accent: #022A4D
• background: #FFFFFF
• textPrimary: #022A4D
• link: #022A4D

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon: https://humaninterest.com/favicon.ico?v=2
• Social card (og:image): https://images.ctfassets.net/tj9jxg7kaxby/5pfZ2fwcihpJt8VrjB8vAj/99f9d1541caed73f63c76d3df4af8a24/logo_hi.jpg

UI Components

• input: background=#FFFFFF, textColor=#022A4D, borderColor=#CCD4DB, borderRadius=8px, shadow=none
• buttonPrimary: background=#022A4D, textColor=#FFFFFF, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for affordable 401(k) solutions

Human Interest Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 401(k) and Retirement Resources For Employers | Human Interest
  • Image:
  • Source: https://humaninterest.com/learn/categories/employers/?page=8
• The Human Interest Learning Center: Your new hub for financial wellness | Human Interest
  • Image:
  • Source: https://humaninterest.com/pressroom/articles/human-interest-learning-center/
• Human Interest vs. RetirePath Virginia: how do they compare? | Human Interest
  • Image:
  • Source: https://humaninterest.com/learn/guides/human-interest-vs-retirepath-virginia-how-do-they-compare/
• Small business B corp basics: Requirements & costs | Human Interest
  • Image:
  • Source: https://humaninterest.com/learn/articles/small-business-b-corp-basics-requirements-costs/
• Different 401(k) employer match types (with examples) | Human Interest
  • Image:
  • Source: https://humaninterest.com/learn/articles/looking-in-depth-at-the-401k-employer-match/
• The 5 best strategies to gain more clients as a financial advisor in 2026 | Human Interest
  • Image:
  • Source: https://humaninterest.com/learn/articles/how-to-gain-more-clients-as-a-financial-advisor/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.