Human Interest Brand Identity

A complete profile of Human Interest's visual system — colors, typography, components, and personality — extracted from http://humaninterest.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://humaninterest.com.

• Primary: #1C847E
• Secondary: #008481
• Accent: #022A4D
• Background: #FFFFFF
• Text Primary: #022A4D
• Link: #022A4D

Typography

Each font links to its Google Fonts page where available.

• Primary: Poppins (Google Fonts →)
• Heading: Poppins (Google Fonts →)

Visual Assets

UI Components

• Input:

  • background: #FFFFFF
  • textColor: #022A4D
  • borderColor: #CCD4DB
  • borderRadius: 8px
  • shadow: none

• Button Primary:

  • background: #022A4D
  • textColor: #FFFFFF
  • borderRadius: 6px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses looking for affordable 401(k) solutions

Frequently Asked Questions

1. What is Human Interest's primary brand color?
   Human Interest's primary brand color is #1C847E.

2. What accent color does Human Interest use?
   Human Interest uses #022A4D as an accent color.

3. What font does Human Interest use?
   Human Interest uses Poppins as the primary typeface across body and headings.

4. Does Human Interest use a light or dark theme?
   Human Interest's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Human Interest's logo?
   Human Interest's logo is available directly on their site (http://humaninterest.com).

6. How was this brand profile generated?
   This profile was extracted from http://humaninterest.com using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [ 
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1C847E",
    "secondary": "#008481",
    "accent": "#022A4D",
    "background": "#FFFFFF",
    "textPrimary": "#022A4D",
    "link": "#022A4D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [ "Poppins" ],
      "body": [ "Poppins" ],
      "paragraph": [ "Poppins" ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#022A4D",
      "borderColor": "#CCD4DB",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#022A4D",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://hi-contentful.imgix.net/4xN7JhmwCRuz3y9M8L8CF7/5c244c52cfc982bd1a348a80dc35d43b/hi-logo-new.svg?auto=format%2Ccompress&w=256&q=75",
    "favicon": "https://humaninterest.com/favicon.ico?v=2",
    "ogImage": "https://images.ctfassets.net/tj9jxg7kaxby/5pfZ2fwcihpJt8VrjB8vAj/99f9d1541caed73f63c76d3df4af8a24/logo_hi.jpg"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for affordable 401(k) solutions"
  }
}