human behavior.json

Human Behavior Brand Identity

A complete profile of Human Behavior's visual system — colors, typography, components, and personality — extracted from https://www.humanbehavior.co/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #2C8956
Accent #2C8956
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals interested in behavioral insights

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#2C8956",
    "secondary": "#6A7282",
    "accent": "#2C8956",
    "background": "#F0F0F0",
    "textPrimary": "#808080",
    "link": "#0D291A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "1px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderColor": "#E5E7EB",
      "borderRadius": "1px",
      "borderRadiusCorners": {
        "topLeft": "1px",
        "topRight": "1px",
        "bottomRight": "1px",
        "bottomLeft": "1px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#2C8956",
      "borderRadius": "1px",
      "borderRadiusCorners": {
        "topLeft": "1px",
        "topRight": "1px",
        "bottomRight": "1px",
        "bottomLeft": "1px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#3A3A3A",
      "borderColor": "#E5E7EB",
      "borderRadius": "1px",
      "borderRadiusCorners": {
        "topLeft": "1px",
        "topRight": "1px",
        "bottomRight": "1px",
        "bottomLeft": "1px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%20100%20100%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22color%3A%232C8956%22%20class%3D%22w-6%20h-6%20sm%3Aw-%5B30px%5D%20sm%3Ah-%5B30px%5D%22%20data-testid%3D%22HB-landing-page-icon-landing-hero-section-line-662%22%20data-fc-idx%3D%220%22%3E%3Crect%20x%3D%220%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%22100%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2235%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%22100%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2270%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%2247.5%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2270%22%20y%3D%2253%22%20width%3D%2230%22%20height%3D%2247.5%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.humanbehavior.co/favicon-green.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, and matches the brand inferred from the URL and page title.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start Now",
      "reasoning": "Button #1 'Start Now' has a vibrant and action-oriented text with a distinct color (#FFFFFF) that stands out, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 'Book a Demo' has a transparent background, making it a suitable secondary CTA as it contrasts with the primary button's color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals interested in behavioral insights"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, and matches the brand inferred from the URL and page title.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}