Human Behavior Brand: Colors, Fonts, Logo & Visual Identity
Human Behavior Brand Identity
A complete profile of Human Behavior's visual system — colors, typography, components, and personality — extracted from https://www.humanbehavior.co/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.humanbehavior.co/.
| Color Type | Hex Code | RGB Values |
|---|---|---|
| Primary | #2C8956 | rgb(44, 137, 86) |
| Secondary | #6A7282 | rgb(106, 114, 130) |
| Accent | #2C8956 | rgb(44, 137, 86) |
| Background | #F0F0F0 | rgb(240, 240, 240) |
| Text Primary | #808080 | rgb(128, 128, 128) |
| Link | #0D291A | rgb(13, 41, 26) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font Family | Google Fonts Link |
|---|---|---|
| Primary | Inter | Google Fonts → |
| Heading | Inter | Google Fonts → |
Visual Assets
%20!important%3B%22%2F%3E%3Crect%20x%3D%2235%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%22100%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2270%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%2247.5%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2270%22%20y%3D%2253%22%20width%3D%2230%22%20height%3D%2247.5%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
UI Components
Live previews rendered using Human Behavior's actual button styles.
Input
- Background: #FFFFFF
- Text Color: #0A0A0A
- Border Color: #E5E7EB
- Border Radius: 1px
- Shadow: none
Button Primary
- Background: #FFFFFF
- Text Color: #2C8956
- Border Radius: 1px
- Shadow: none
Button Secondary
- Background: transparent
- Text Color: #3A3A3A
- Border Color: #E5E7EB
- Border Radius: 1px
- Shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: business professionals interested in behavioral insights
Human Behavior Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
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- Source: humanbehavior.co
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- Source: humanbehavior.co
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- Source: humanbehavior.co
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- Source: humanbehavior.co
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- Source: humanbehavior.co
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- Source: humanbehavior.co
Frequently Asked Questions
What is Human Behavior's primary brand color? Human Behavior's primary brand color is #2C8956. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Human Behavior use? Human Behavior uses Inter as the primary typeface across body and headings.
Does Human Behavior use a light or dark theme? Human Behavior's primary site uses a light color scheme, with a background of #F0F0F0.
Where can I find Human Behavior's logo? Human Behavior's logo is available directly on their site (https://www.humanbehavior.co/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated? This profile was extracted from https://www.humanbehavior.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Human Behavior.
Methodology
Brand data on this page was extracted from https://www.humanbehavior.co/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Human Behavior.