Helium Brand Identity

A complete profile of Helium's visual system — colors, typography, components, and personality — extracted from https://tryhelium.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/helium
• Machine-readable JSON: https://characterquilt.com/branding/helium.json
• Per-page llms.txt: https://characterquilt.com/branding/helium/llms.txt

Quick Facts

Color Palette

• primary: #0056F5
• secondary: #0000EE
• accent: #0056F5
• background: #FFFFFF
• textPrimary: #000000
• link: #01033E

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0056F5, textColor=#000000, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Helium Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How Locket Grew Subscriptions by 77% with Helium - My Framer Site
  • Image:
  • Source: Link
• Helium
  • Image:
  • Source: Link
• Helium
  • Image:
  • Source: Link
• How Locket Grew Subscriptions by 77% with Helium - My Framer Site
  • Image:
  • Source: Link
• How Locket Grew Subscriptions by 77% with Helium - My Framer Site
  • Image:
  • Source: Link
• Introduction - Helium Docs
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0056F5",
    "secondary": "#0000EE",
    "accent": "#0056F5",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#01033E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0056F5",
      "textColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/rRhMGZPD6eMqQFz1w1LR2HQK97Y.svg?width=156&height=33",
    "favicon": "https://framerusercontent.com/images/SOQqXE9XK9nS389QDkinHh0QCQ.png",
    "ogImage": "https://framerusercontent.com/assets/pcH2IHbE0CWp5bIoqCuzG4fafA.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Helium'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' has a vibrant blue background (#0056F5), which is a strong indicator of a primary CTA. The color is consistent with the brand's primary color, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 4,
      "text": "View Case Study",
      "reasoning": "Button #4 with text 'View Case Study' has a white background (#FFFFFF) and blue text, making it a suitable secondary action. It contrasts with the primary button's vibrant color, fitting the role of a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Helium'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}