Helium Brand Identity

A complete profile of Helium's visual system — colors, typography, components, and personality — extracted from https://tryhelium.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://tryhelium.com.

• primary: #0056F5
• secondary: #0000EE
• accent: #0056F5
• background: #FFFFFF
• textPrimary: #000000
• link: #01033E

Typography

Each font links to its Google Fonts page where available.

• primary: Geist
• heading: Geist

Geist Google Fonts →

Visual Assets

UI Components

Live previews rendered using Helium's actual button styles.

• Button Primary

  • background: #0056F5
  • textColor: #000000
  • borderRadius: 4px
  • shadow: none

• Button Secondary

  • background: #FFFFFF
  • textColor: #0000EE
  • borderRadius: 4px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

Helium Brand in the Wild

Frequently Asked Questions

What is Helium's primary brand color?
Helium's primary brand color is #0056F5. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Helium use?
Helium uses Geist as the primary typeface across body and headings.

Does Helium use a light or dark theme?
Helium's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Helium's logo?
Helium's logo is available directly on their site (https://tryhelium.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://tryhelium.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Helium.

Methodology

Brand data on this page was extracted from https://tryhelium.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0056F5",
    "secondary": "#0000EE",
    "accent": "#0056F5",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#01033E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0056F5",
      "textColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/rRhMGZPD6eMqQFz1w1LR2HQK97Y.svg?width=156&height=33",
    "favicon": "https://framerusercontent.com/images/SOQqXE9XK9nS389QDkinHh0QCQ.png",
    "ogImage": "https://framerusercontent.com/assets/pcH2IHbE0CWp5bIoqCuzG4fafA.png",
    "logoHref": "./"
  }
}