guru.json

Guru Brand Identity

A complete profile of Guru's visual system — colors, typography, components, and personality — extracted from https://www.getguru.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #242C38
Accent #56D886
Body Font Poppins
Heading Font Poppins

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

Guru Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#242C38",
    "secondary": "#D8FBDE",
    "accent": "#56D886",
    "background": "#FFFFFF",
    "textPrimary": "#090B0E",
    "link": "#56D886"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "97.2px",
      "h2": "97.2px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#56D886",
      "textColor": "#090B0E",
      "borderRadius": "144px",
      "borderRadiusCorners": {
        "topLeft": "144px",
        "topRight": "144px",
        "bottomRight": "144px",
        "bottomLeft": "144px"
      },
      "shadow": "rgba(9, 11, 14, 0.16) 0px 4.5px 9px 0px"
    },
    "buttonSecondary": {
      "background": "#090B0E",
      "textColor": "#C0C5CC",
      "borderRadius": "144px",
      "borderRadiusCorners": {
        "topLeft": "144px",
        "topRight": "144px",
        "bottomRight": "144px",
        "bottomLeft": "144px"
      },
      "shadow": "rgba(9, 11, 14, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/5ef1f340d1a59cdf49926d8e_Guru%20logo.svg",
    "favicon": "https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/6216a216ddeacc2132e5b448_Guru_G_Black%20332.png",
    "ogImage": "https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/6931c149b46c659b76ebbde5_OG_Nov-2025%402x.avif",
    "logoHref": "/?r=0",
    "logoAlt": "Guru Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Guru'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Talk to sales to getGuru",
      "reasoning": "Button #0 uses the vibrant brand color #56D886 and has action-oriented text 'Talk to sales to getGuru', making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Log in",
      "reasoning": "Button #3 has a different background color (#090B0E) and serves a common secondary action 'Log in'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Guru'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}