Guru Brand: Colors, Fonts, Logo & Visual Identity

Guru Brand Identity

A complete profile of Guru's visual system — colors, typography, components, and personality — extracted from https://www.getguru.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.getguru.com/?ref=startups.gallery.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Guru's actual button styles.

Brand Personality

Tone: professional
Energy: medium
Audience: enterprise businesses

Frequently Asked Questions

What is Guru's primary brand color?
Guru's primary brand color is #242C38. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Guru use?
Guru uses #56D886 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Guru use?
Guru uses Poppins as the primary typeface across body and headings.

Does Guru use a light or dark theme?
Guru's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Guru's logo?
Guru's logo is available directly on their site. The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.getguru.com/?ref=startups.gallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Guru.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required. 

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#242C38",
    "secondary": "#D8FBDE",
    "accent": "#56D886",
    "background": "#FFFFFF",
    "textPrimary": "#090B0E",
    "link": "#56D886"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "97.2px",
      "h2": "97.2px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#56D886",
      "textColor": "#090B0E",
      "borderRadius": "144px",
      "borderRadiusCorners": {
        "topLeft": "144px",
        "topRight": "144px",
        "bottomRight": "144px",
        "bottomLeft": "144px"
      },
      "shadow": "rgba(9, 11, 14, 0.16) 0px 4.5px 9px 0px"
    },
    "buttonSecondary": {
      "background": "#090B0E",
      "textColor": "#C0C5CC",
      "borderRadius": "144px",
      "borderRadiusCorners": {
        "topLeft": "144px",
        "topRight": "144px",
        "bottomRight": "144px",
        "bottomLeft": "144px"
      },
      "shadow": "rgba(9, 11, 14, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/5ef1f340d1a59cdf49926d8e_Guru%20logo.svg",
    "favicon": "https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/6216a216ddeacc2132e5b448_Guru_G_Black%20332.png",
    "ogImage": "https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/6931c149b46c659b76ebbde5_OG_Nov-2025%402x.avif",
    "logoHref": "/?r=0",
    "logoAlt": "Guru Logo"
  }
}