groww.json

Groww Brand Identity

A complete profile of Groww's visual system — colors, typography, components, and personality — extracted from https://groww.in. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #04B488
Accent #04B488
Body Font GrowwSans
Heading Font Soehne

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: young investors and traders in India

Groww Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GrowwSans",
      "role": "body"
    },
    {
      "family": "NotoSans",
      "role": "body"
    },
    {
      "family": "Soehne",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#04B488",
    "secondary": "#291F0E",
    "accent": "#04B488",
    "background": "#FFFFFF",
    "textPrimary": "#44475B",
    "link": "#44475B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GrowwSans",
      "heading": "Soehne"
    },
    "fontStacks": {
      "heading": [
        "Soehne"
      ],
      "body": [
        "GrowwSans",
        "NotoSans",
        "system-ui"
      ],
      "paragraph": [
        "GrowwSans"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "44px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#04B488",
      "textColor": "#FFFFFF",
      "borderRadius": "99px",
      "borderRadiusCorners": {
        "topLeft": "99px",
        "topRight": "99px",
        "bottomRight": "99px",
        "bottomLeft": "99px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#44475B",
      "borderRadius": "99px",
      "borderRadiusCorners": {
        "topLeft": "99px",
        "topRight": "99px",
        "bottomRight": "99px",
        "bottomLeft": "99px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://resources.groww.in/web-assets/img/website-logo/groww_logo.webp",
    "favicon": "https://groww.in/favicon32x32-groww.ico",
    "ogImage": "https://groww.in/groww-logo-270.png",
    "logoAlt": "Groww Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it has the alt text 'Groww Logo', matches the brand name, and is visible with a medium size, making it the most suitable representation of the brand.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' uses the brand's vibrant green color (#04B488), which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to begin using the service."
    },
    "secondary": {
      "index": 2,
      "text": "Start now",
      "reasoning": "Button #3 with text 'Start now' has a different background color (#FFFFFF) and serves as a secondary action with a less vibrant appearance, suitable for a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "young investors and traders in India"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it has the alt text 'Groww Logo', matches the brand name, and is visible with a medium size, making it the most suitable representation of the brand.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}