Groww Brand Identity

A complete profile of Groww's visual system — colors, typography, components, and personality — extracted from https://groww.in. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://groww.in.

• Primary: #04B488
• Secondary: #291F0E
• Accent: #04B488
• Background: #FFFFFF
• Text Primary: #44475B
• Link: #44475B

Typography

Each font links to its Google Fonts page where available.

• Body Font: GrowwSans
  • GrowwSans Google Fonts →
• Heading Font: Soehne
  • Soehne Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Groww's actual button styles.

• Button Primary:

  • Background: #04B488,
  • Text Color: #FFFFFF,
  • Border Radius: 99px,
  • Shadow: none

• Button Secondary:

  • Background: #FFFFFF,
  • Text Color: #44475B,
  • Border Radius: 99px,
  • Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: young investors and traders in India

Groww Brand in the Wild

Image: cms-resources.groww.in

Image: wp-asset.groww.in

Image: wp-asset.groww.in

Image: cms-resources.groww.in

Image: miro.medium.com

Image: wp-asset.groww.in

Frequently Asked Questions

1. What is Groww's primary brand color?
   Groww's primary brand color is #04B488. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Groww use?
   Groww uses GrowwSans for body text and Soehne for headings.

3. Does Groww use a light or dark theme?
   Groww's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find Groww's logo?
   Groww's logo is available directly on their site (https://groww.in).

5. How was this brand profile generated?
   This profile was extracted from https://groww.in using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://groww.in on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GrowwSans",
      "role": "body"
    },
    {
      "family": "Soehne",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#04B488",
    "secondary": "#291F0E",
    "accent": "#04B488",
    "background": "#FFFFFF",
    "textPrimary": "#44475B",
    "link": "#44475B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GrowwSans",
      "heading": "Soehne"
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "44px",
      "body": "14px"
    }
  },
  "components": {
    "buttonPrimary": {
      "background": "#04B488",
      "textColor": "#FFFFFF",
      "borderRadius": "99px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#44475B",
      "borderRadius": "99px"
    }
  },
  "images": {
    "logo": "https://resources.groww.in/web-assets/img/website-logo/groww_logo.webp",
    "favicon": "https://groww.in/favicon32x32-groww.ico",
    "ogImage": "https://groww.in/groww-logo-270.png"
  }
}