Gradient Labs Brand Identity

A complete profile of Gradient Labs's visual system — colors, typography, components, and personality — extracted from https://gradient-labs.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/gradient-labs
• Machine-readable JSON: https://characterquilt.com/branding/gradient-labs.json
• Per-page llms.txt: https://characterquilt.com/branding/gradient-labs/llms.txt

Quick Facts

Color Palette

• primary: #FFA666
• secondary: #FF8933
• accent: #FF8933
• background: #FAF7F0
• textPrimary: #0000EE
• link: #0000EE

Typography

• primary: Linear Sans Regular — https://fonts.google.com/specimen/Linear+Sans+Regular
• heading: Tiempos Headline Light Italic — https://fonts.google.com/specimen/Tiempos+Headline+Light+Italic

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FF8933, textColor=#0000EE, borderRadius=100px, shadow=none
• buttonSecondary: background=#000000, textColor=#0000EE, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: financial services professionals

Gradient Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Gradient Labs · Careers

  Source

• Going beyond RAG for customer support conversations

  Source

• Six lessons from building Gradient Labs · Gradient Labs

  Source

• Gradient Labs Team | Neal Lathia | Substack

  Source

• $13M Series A to automate customer operations in financial services · Gradient Labs

  Source

• Gradient Labs · Careers

  Source

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Linear Sans Regular",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Tiempos Headline Light Italic",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFA666",
    "secondary": "#FF8933",
    "accent": "#FF8933",
    "background": "#FAF7F0",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Linear Sans Regular",
      "heading": "Tiempos Headline Light Italic"
    },
    "fontStacks": {
      "heading": [
        "Linear Sans Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF8933",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/jG7voRVyxz7W2wjHzwLVD9lEc.png",
    "ogImage": "https://framerusercontent.com/images/JCrQzPiTmDGBuCWnii2fDavwUE.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable logo was found that clearly represents 'Gradient Labs'. All candidates were either too small or not clearly branded.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "See it in action",
      "reasoning": "Button #3 has a vibrant orange background (#FF8933), which aligns with the brand's accent color and is action-oriented with the text 'See it in action'."
    },
    "secondary": {
      "index": 2,
      "text": "Explore our product",
      "reasoning": "Button #2 has a dark background (#000000) and offers a secondary action 'Explore our product', making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "financial services professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable logo was found that clearly represents 'Gradient Labs'. All candidates were either too small or not clearly branded.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}