Gradient Labs Brand Identity

A complete profile of Gradient Labs's visual system — colors, typography, components, and personality — extracted from https://gradient-labs.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://gradient-labs.ai/.

• primary
  #FFA666
  rgb(255, 166, 102)
• secondary
  #FF8933
  rgb(255, 137, 51)
• accent
  #FF8933
  rgb(255, 137, 51)
• background
  #FAF7F0
  rgb(250, 247, 240)
• textPrimary
  #0000EE
  rgb(0, 0, 238)
• link
  #0000EE
  rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

• primary
  Linear Sans Regular
  Linear Sans Regular →
• heading
  Tiempos Headline Light Italic
  Tiempos Headline Light Italic →

UI Components

Live previews rendered using Gradient Labs's actual button styles.

• Button Primary
  background:#FF8933
textColor:#0000EE
borderRadius:100px
shadow:none

• Button Secondary
  background:#000000
textColor:#0000EE
borderRadius:100px
shadow:none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: financial services professionals

Gradient Labs Brand in the Wild

Image: framerusercontent.com
Source: gradient-labs.ai

Image: substack-post-media.s3.amazonaws.com
Source: blog.gradient-labs.ai

Frequently Asked Questions

• What is Gradient Labs's primary brand color?
  Gradient Labs's primary brand color is #FFA666. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Gradient Labs use?
  Gradient Labs uses #FF8933 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Gradient Labs use?
  Gradient Labs uses Linear Sans Regular for body text and Tiempos Headline Light Italic for headings. Fonts were detected on https://gradient-labs.ai/ as part of their live design system.

• Does Gradient Labs use a light or dark theme?
  Gradient Labs's primary site uses a light color scheme, with a background of #FAF7F0.

• How was this brand profile generated?
  This profile was extracted from https://gradient-labs.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Gradient Labs.

Methodology

Brand data on this page was extracted from https://gradient-labs.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Gradient Labs.