gocardless.json

GoCardless Brand Identity

A complete profile of GoCardless's visual system — colors, typography, components, and personality — extracted from http://gocardless.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #F1F252
Accent #F1F252
Body Font Haffer
Heading Font Haffer

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking payment solutions

GoCardless Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Haffer",
      "role": "heading"
    },
    {
      "family": "Nudge",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#F1F252",
    "secondary": "#EAE8F9",
    "accent": "#F1F252",
    "background": "#EFECE7",
    "textPrimary": "#1C1B18",
    "link": "#8C8579"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Haffer",
      "heading": "Haffer"
    },
    "fontStacks": {
      "heading": [
        "Nudge",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Haffer",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Haffer",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "102px",
      "h2": "14px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F1F252",
      "textColor": "#1C1B18",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#1C1B18",
      "textColor": "#FAF9F7",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;charset=utf-8,%3Csvg%20height='23'%20width='150'%20xmlns='http://www.w3.org/2000/svg'%20version='1.1'%3E%3C/svg%3E",
    "favicon": "https://gocardless.com/content-platform/favicon-32x32.png?v=782d298e4e4d81e33987efc57ce8e4d0",
    "ogImage": "https://gocardless.com/content-platform/static/816e9048c2a134da3e79b8677556ad0f/f8482/og-full.png",
    "logoHref": "/en-us/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "Button #0 uses the vibrant brand color #F1F252, which is eye-catching and typically used for primary CTAs. The text 'Sign up' is action-oriented, making it a strong candidate for the primary button."
    },
    "secondary": {
      "index": 1,
      "text": "Sign up",
      "reasoning": "Button #1 has a different background color (#1C1B18) and serves as a secondary option with the same 'Sign up' text, but less vibrant, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking payment solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}