GoCardless Brand: Colors, Fonts, Logo & Visual Identity
GoCardless Brand Identity
A complete profile of GoCardless's visual system — colors, typography, components, and personality — extracted from http://gocardless.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://gocardless.com.
| Type | Color Code | RGB |
|---|---|---|
| primary | #F1F252 | rgb(241, 242, 82) |
| secondary | #EAE8F9 | rgb(234, 232, 249) |
| accent | #F1F252 | rgb(241, 242, 82) |
| background | #EFECE7 | rgb(239, 236, 231) |
| textPrimary | #1C1B18 | rgb(28, 27, 24) |
| link | #8C8579 | rgb(140, 133, 121) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Google Fonts Link |
|---|---|---|
| primary | Haffer | Google Fonts → |
| heading | Haffer | Google Fonts → |
| body | Haffer, Nudge, Helvetica Neue, Helvetica, Arial, sans-serif |
UI Components
Live previews rendered using GoCardless's actual button styles.
Button Primary
Background: #F1F252 Text Color: #1C1B18 Border Radius: 32px Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px
Button Secondary
Background: #1C1B18 Text Color: #FAF9F7 Border Radius: 32px Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px
Brand Personality
Tone: professional
Energy: medium
Audience: businesses seeking payment solutions
GoCardless Brand in the Wild
Source: support.gocardless.com
Source: gocardless.com
Source: gocardless.com
Source: gocardless.com
Source: gocardless.com
Source: gocardless.com
Frequently Asked Questions
What is GoCardless's primary brand color?
GoCardless's primary brand color is #F1F252. It anchors the visual identity across their website, product UI, and marketing materials.
What font does GoCardless use?
GoCardless uses Haffer as the primary typeface across body and headings.
Does GoCardless use a light or dark theme?
GoCardless's primary site uses a light color scheme, with a background of #EFECE7.
Where can I find GoCardless's logo?
GoCardless's logo is available directly on their site (http://gocardless.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://gocardless.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by GoCardless.
Methodology
Brand data on this page was extracted from http://gocardless.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.