getcho.json

Getcho Brand Identity

A complete profile of Getcho's visual system — colors, typography, components, and personality — extracted from https://getcho.app/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #111827
Accent #59BCE7
Body Font Instrument Sans
Heading Font Instrument Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking for AI-powered delivery solutions

Getcho Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Use the provided instructions to help you if you have permission to use the fonts.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#59BCE7",
    "accent": "#59BCE7",
    "background": "#FFFFFF",
    "textPrimary": "#030712",
    "link": "#030712"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Instrument Sans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "60px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#59BCE7",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(89, 188, 231, 0.25) 0px 10px 15px -3px, rgba(89, 188, 231, 0.25) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#030712",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2032%2032%22%20class%3D%22overflow-visible%20text-white%22%20fill%3D%22none%22%20height%3D%2228%22%20width%3D%2228%22%20data-fc-idx%3D%220%22%3E%3Ccircle%20cx%3D%2216%22%20cy%3D%2216%22%20r%3D%223%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22transform-origin%3A%2016px%2016px%3B%20transform%3A%20none%3B%20fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%2216%22%20cy%3D%2216%22%20r%3D%227%22%20fill%3D%22none%22%20opacity%3D%221%22%20style%3D%22transform-origin%3A%2016px%2016px%3B%20transform%3A%20none%3B%20fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201.5px%20!important%3B%20opacity%3A%201%20!important%3B%22%20stroke%3D%22currentColor%22%20stroke-width%3D%221.5%22%2F%3E%3Ccircle%20cx%3D%2216%22%20cy%3D%2216%22%20r%3D%2211%22%20fill%3D%22none%20opacity%3D%220.5%22%20style%3D%22transform-origin%3A%2016px%2016px%3B%20transform%3A%20none%3B%20fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201px%20!important%3B%20opacity%3A%200.5%20!important%3B%22%20stroke%3D%22currentColor%22%20stroke-width%3D%221%22%2F%3E%3Ccircle%20cx%3D%2216%22%20cy%3D%2216%22%20r%3D%2215%22%20fill%3D%22none%20opacity%3D%220.2%22%20style%3D%22transform-origin%3A%2016px%2016px%3B%20transform%3A%20none%3B%20fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3D%200.75px%20!important%3B%20opacity%3A%200.2%20!important%3B%22%20stroke%3D%22currentColor%22%20stroke-width%3D%220.75%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://getcho.app/img/header/apple-touch-icon.png",
    "ogImage": "https://getcho.app/images/uploads/og-card.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 4,
    "reasoning": "Selected #0 because it is in the header, visible, and links to the homepage, matching the brand 'Getcho'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 'Book a Demo' uses the vibrant brand color #59BCE7, making it the most prominent CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Install on Shopify →",
      "reasoning": "Button #3 'Install on Shopify →' has a different background color (#030712) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses looking for AI-powered delivery solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is in the header, visible, and links to the homepage, matching the brand 'Getcho'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}