Getcho Brand: Colors, Fonts, Logo & Visual Identity
Getcho Brand Identity
A complete profile of Getcho's visual system — colors, typography, components, and personality — extracted from https://getcho.app/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://getcho.app/.
primary#111827rgb(17, 24, 39)
secondary#59BCE7rgb(89, 188, 231)
accent#59BCE7rgb(89, 188, 231)
background#FFFFFFrgb(255, 255, 255)
textPrimary#030712rgb(3, 7, 18)
link#030712rgb(3, 7, 18)
Typography
Each font links to its Google Fonts page where available.
primary
Instrument Sans
Instrument Sans Google Fonts →
heading
Instrument Sans
Instrument Sans Google Fonts →
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%2216%22%20cy%3D%2216%22%20r%3D%227%22%20fill%3D%22none%22%20opacity%3D%221%22%20style%3D%22transform-origin%3A%2016px%2016px%3B%20transform%3A%20none%3B%20fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201.5px%20!important%3B%20opacity%3A%201%20!important%3B%22%20stroke%3D%22currentColor%22%20stroke-width%3D%221.5%22%2F%3E%3Ccircle%20cx%3D%2216%22%20cy%3D%2216%22%20r%3D%2211%22%20fill%3D%22none%22%20opacity%3D%220.5%22%20style%3D%22transform-origin%3A%2016px%2016px%3B%20transform%3A%20none%3B%20fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201px%20!important%3B%20opacity%3A%200.5%20!important%3B%22%20stroke%3D%22currentColor%22%20stroke-width%3D%221%22%2F%3E%3Ccircle%20cx%3D%2216%22%20cy%3D%2216%22%20r%3D%2215%22%20fill%3D%22none%20opacity%3D%220.2%22%20style%3D%22transform-origin%3A%2016px%2016px%3B%20transform%3A%20none%3B%20fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%200.75px%20!important%3B%20opacity%3A%200.2%20!important%3B%22%20stroke%3D%22currentColor%22%20stroke-width%3D%220.75%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Getcho's actual button styles.
Button Primary
buttonPrimary
background #59BCE7
textColor #FFFFFF
borderRadius 9999px
shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(89, 188, 231, 0.25) 0px 10px 15px -3px, rgba(89, 188, 231, 0.25) 0px 4px 6px -4px
Button Secondary
buttonSecondary
background #030712
textColor #FFFFFF
borderRadius 9999px
shadow none
Brand Personality
Tone: modern
Energy: medium
Audience: businesses looking for AI-powered delivery solutions
Getcho Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: getcho.app
Source: getcho.app
Image: getcho.app
Source: getcho.app
Image: getcho.app
Source: getcho.app
Image: getcho.app
Source: getcho.app
Image: getcho.app
Source: getcho.app
Image: getcho.app
Source: getcho.app
Frequently Asked Questions
What is Getcho's primary brand color?
Getcho's primary brand color is #111827. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Getcho use?
Getcho uses #59BCE7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Getcho use?
Getcho uses Instrument Sans as the primary typeface across body and headings.
Does Getcho use a light or dark theme?
Getcho's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Getcho's logo?
Getcho's logo is available directly on their site (https://getcho.app/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://getcho.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Getcho.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Instrument Sans",
"role": "body"
}
],
"colors": {
"primary": "#111827",
"secondary": "#59BCE7",
"accent": "#59BCE7",
"background": "#FFFFFF",
"textPrimary": "#030712",
"link": "#030712"
},
"typography": {
"fontFamilies": {
"primary": "Instrument Sans",
"heading": "Instrument Sans"
},
"fontStacks": {
"heading": [
"Instrument Sans",
"system-ui",
"sans-serif"
],
"body": [
"Instrument Sans",
"system-ui",
"sans-serif"
],
"paragraph": [
"Instrument Sans",
"system-ui",
"sans-serif"
]
},
"fontSizes": {
"h1": "72px",
"h2": "60px",
"body": "12px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#59BCE7",
"textColor": "#FFFFFF",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(89, 188, 231, 0.25) 0px 10px 15px -3px, rgba(89, 188, 231, 0.25) 0px 4px 6px -4px"
},
"buttonSecondary": {
"background": "#030712",
"textColor": "#FFFFFF",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2032%2032%22%20class%3D%22overflow-visible%20text-white%22%20fill%3D%22none%22%20height%3D%2228%22%20width%3D%2228%22%20data-fc-idx%3D%220%22%3E%3Ccircle%20cx%3D%2216%22%20cy%3D%2216%22%20r%3D%223%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22transform-origin%3A%2016px%2016px%3B%20transform%3A%20none%3B%20fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%2216%22%20cy%3D%2216%22%20r%3D%227%22%20fill%3D%22none%22%20opacity%3D%221%22%20style%3D%22transform-origin%3A%2016px%2016px%3B%20transform%3A%20none%3B%20fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201.5px%20!important%3B%20opacity%3A%201%20!important%3B%22%20stroke%3D%22currentColor%22%20stroke-width%3D%221.5%22%2F%3E%3Ccircle%20cx%3D%2216%22%20cy%3D%2216%22%20r%3D%2211%22%20fill%3D%22none%20opacity%3D%220.5%22%20style%3D%22transform-origin%3A%2016px%2016px%3B%20transform%3A%20none%3B%20fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201px%20!important%3B%20opacity%3A%200.5%20!important%3B%22%20stroke%3D%22currentColor%22%20stroke-width%3D%221%22%2F%3E%3Ccircle%20cx%3D%2216%22%20cy%3D%2216%22%20r%3D%2215%22%20fill%3D%22none%20opacity%3D%220.2%22%20style%3D%22transform-origin%3A%2016px%2016px%3B%20transform%3A%20none%3B%20fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3D%200.75px%20!important%3B%20opacity%3A%200.2%20!important%3B%22%20stroke%3D%22currentColor%22%20stroke-width%3D%220.75%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://getcho.app/img/header/apple-touch-icon.png",
"ogImage": "https://getcho.app/images/uploads/og-card.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 4,
"reasoning": "Selected #0 because it is in the header, visible, and links to the homepage, matching the brand 'Getcho'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Book a Demo",
"reasoning": "Button #0 'Book a Demo' uses the vibrant brand color #59BCE7, making it the most prominent CTA."
},
"secondary": {
"index": 3,
"text": "Install on Shopify →",
"reasoning": "Button #3 'Install on Shopify →' has a different background color (#030712) and serves as a secondary action."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "businesses looking for AI-powered delivery solutions"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is in the header, visible, and links to the homepage, matching the brand 'Getcho'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}