Funnel Brand Identity

A complete profile of Funnel's visual system — colors, typography, components, and personality — extracted from https://funnel.io/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/funnel
• Machine-readable JSON: https://characterquilt.com/branding/funnel.json

Quick Facts

Color Palette

• primary: #FF94E4
• secondary: #44645C
• accent: #FF94E4
• background: #FFFFFF
• textPrimary: #000000
• link: #013F33

Typography

• primary: Funnel Sans — https://fonts.google.com/specimen/Funnel+Sans
• heading: Funnel Display — https://fonts.google.com/specimen/Funnel+Display

Visual Assets

• Logo: https://funnel.io/hubfs/raw_assets/public/funnel-theme/images/icons/funnel-logo-white.svg
• Favicon: https://funnel.io/hubfs/Branding/Logos/funnel-favicon-web.png
• Social card (og:image): https://funnel.io/hubfs/Blog%20images.006.jpeg

UI Components

• input: background=#F7F7F7, textColor=#000000, borderColor=#44645C, borderRadius=0px, shadow=none
• buttonPrimary: background=#FF94E4, textColor=#000000, borderColor=#FF94E4, borderRadius=0px, shadow=none
• buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: marketing professionals

Funnel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• What is incrementality? The marketer's guide for 2025.
  • Image: https://529308.fs1.hubspotusercontent-na1.net/hubfs/529308/wes-hicks-4-EeTnaC1S4-unsplash-2.jpg
  • Source: https://funnel.io/blog/incrementality
• Analyze your Facebook Ads creatives the right way
  • Image: https://funnel.io/hs-fs/hubfs/fender0fx_an_image_to_accompany_a_blog_article_about_analyzing__062df924-fa88-43f4-ba57-c780016072f5.png?width=460&height=280&name=fender0fx_an_image_to_accompany_a_blog_article_about_analyzing__062df924-fa88-43f4-ba57-c780016072f5.png
  • Source: https://funnel.io/blog/analyze-facebook-ads
• Become or find a Funnel Solution Partner
  • Image: https://funnel.io/hubfs/headway-5QgIuuBxKwM-unsplash.jpg
  • Source: https://funnel.io/solution-partner-program
• Funnel Blog
  • Image: https://funnel.io/hubfs/Increasing%20brand%20awareness%20on%20LinkedIn.png
  • Source: https://funnel.io/blog
• Shopify dashboard
  • Image: https://funnel.io/hubfs/SolutionsHub/Templates/shopify_modal_image.png
  • Source: https://funnel.io/templates/shopify-overview
• The Simple, No-B.S. Guide to Content Marketing
  • Image: https://funnel.io/hs-fs/hubfs/The-world-of-content-marketing.png?width=640&height=360&name=The-world-of-content-marketing.png
  • Source: https://funnel.io/blog/content-marketing

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets.