Funnel Brand Identity

A complete profile of Funnel's visual system — colors, typography, components, and personality — extracted from https://funnel.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://funnel.io/.
primary
#FF94E4
secondary
#44645C
accent
#FF94E4
background
#FFFFFF
textPrimary
#000000
link
#013F33

Typography

Each font links to its Google Fonts page where available.
primary
Funnel Sans
Funnel Sans Google Fonts →
heading
Funnel Display
Funnel Display Google Fonts →
Funnel Display, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Funnel's actual button styles.

Input

input
background: #F7F7F7
textColor: #000000
borderColor: #44645C
borderRadius: 0px
shadow: none

Button Primary

buttonPrimary
background: #FF94E4
textColor: #000000
borderColor: #FF94E4
borderRadius: 0px
shadow: none

Button Secondary

buttonSecondary
background: transparent
textColor: #000000
borderColor: #000000
borderRadius: 0px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: marketing professionals

Frequently Asked Questions

What is Funnel's primary brand color?
Funnel's primary brand color is #FF94E4. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Funnel use?
Funnel uses Funnel Sans for body text and Funnel Display for headings.

Does Funnel use a light or dark theme?
Funnel's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Funnel's logo?
Funnel's logo is available directly on their site (https://funnel.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://funnel.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.