Function of Beauty Brand Identity

A complete profile of Function of Beauty's visual system — colors, typography, components, and personality — extracted from http://www.functionofbeauty.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/function-of-beauty
• Machine-readable JSON: https://characterquilt.com/branding/function-of-beauty.json
• Per-page llms.txt: https://characterquilt.com/branding/function-of-beauty/llms.txt

Quick Facts

Color Palette

• primary: #D2EAE5
• secondary: #191D48
• accent: #8AE5D3
• background: #FFFFFF
• textPrimary: #000000
• link: #8AE5D3

Typography

• primary: GT America Standard Regular — https://fonts.google.com/specimen/GT+America+Standard+Regular
• heading: GT America Condensed Medium — https://fonts.google.com/specimen/GT+America+Condensed+Medium

Visual Assets

• Favicon: https://functionofbeauty.com/cdn/shop/files/logo_32x32.png?v=1696690657
• Social card (og:image): https://functionofbeauty.com/cdn/shop/files/FUNCTION_LINK_1200x628_47b7742f-3e1f-47ba-83cb-5182d8d05ebb_1024x1024.png?v=1698694256

UI Components

• input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#8AE5D3, textColor=#000000, borderColor=#8AE5D3, borderRadius=11px, shadow=none
• buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=11px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: Consumers interested in personalized beauty products

Function of Beauty Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Super Shape Curl Cream for Curly Hair – Function of Beauty
  • Image: https://functionofbeauty.com/cdn/shop/files/6_Curl-Cream-collection_3000x.progressive.jpg?v=1759257554
  • Source: https://functionofbeauty.com/products/super-shape-curl-cream-for-curly-hair?srsltid=AfmBOoqIj3NIdbHMxFAC-ilPZez1KCEqk9Sj6hNHOJ4kDjHrAIndKwF3
• Curly Hair Journey: Writer Leah Dworkin | F.Y.I. – Function of Beauty Blog
  • Image: https://blog.functionofbeauty.com/wp-content/uploads/2020/02/banner.jpg
  • Source: https://blog.functionofbeauty.com/new/curly-hair-journey-leah-dworkin/
• Super Shape Curl Cream for Curly Hair – Function of Beauty
  • Image: https://functionofbeauty.com/cdn/shop/files/Curl-Cream-back_3000x.progressive.jpg?v=1759257554
  • Source: https://functionofbeauty.com/products/super-shape-curl-cream-for-curly-hair?srsltid=AfmBOoqqcFiwLKciWLGsHS8FXzg0TxQc1b9GL4koWuSQ59FNo9cCY8-c
• My Curly Hair Story: Blogger Michelle Choi Of Seoul Search | F.Y.I. – Function of Beauty Blog
  • Image: https://blog.functionofbeauty.com/wp-content/uploads/2019/10/blog_guest3.jpg.webp
  • Source: https://blog.functionofbeauty.com/new/curly-hair-story-michelle-choi/
• Wavy Hair Leave-In Treatment with Babassu Oil – Function of Beauty
  • Image: https://functionofbeauty.com/cdn/shop/files/FOB_Wavy_LIT_05_3000x.progressive.jpg?v=1762959669
  • Source: https://functionofbeauty.com/products/wavy-hair-leave-in-treatment?srsltid=AfmBOorz1wFfSkGoGfgEiOLxMV2sRCuu2RPSk3UI6N2V1Y8xriwBOl46
• An Ode to Every Curl, Kink & Frizz | F.Y.I. – Function of Beauty Blog
  • Image: https://blog.functionofbeauty.com/wp-content/uploads/2021/02/021921_KindraMone_Banner.jpg
  • Source: https://blog.functionofbeauty.com/definitionofbeauty/an-ode-to-every-curl-kink-frizz/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.