Function of Beauty Brand: Colors, Fonts, Logo & Visual Identity

Function of Beauty Brand Identity

A complete profile of Function of Beauty's visual system — colors, typography, components, and personality — extracted from http://www.functionofbeauty.com.
Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.functionofbeauty.com.

Type Color Code RGB Value
primary #D2EAE5 rgb(210, 234, 229)
secondary #191D48 rgb(25, 29, 72)
accent #8AE5D3 rgb(138, 229, 211)
background #FFFFFF rgb(255, 255, 255)
textPrimary #000000 rgb(0, 0, 0)
link #8AE5D3 rgb(138, 229, 211)

Typography

Each font links to its Google Fonts page where available.

Type Font Link
primary GT America Standard Regular Google Fonts →
heading GT America Condensed Medium Google Fonts →

Visual Assets

UI Components

Live previews rendered using Function of Beauty's actual button styles.

Component Background Text Color Border Color Border Radius Shadow
Input transparent #000000 null 0px none
Button Primary #8AE5D3 #000000 #8AE5D3 11px none
Button Secondary transparent #000000 #000000 11px none

Brand Personality

Tone: modern
Energy: medium
Audience: Consumers interested in personalized beauty products

Function of Beauty Brand in the Wild

Source: functionofbeauty.com

Source: blog.functionofbeauty.com

Frequently Asked Questions

What is Function of Beauty's primary brand color?
Function of Beauty's primary brand color is #D2EAE5. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Function of Beauty use?
Function of Beauty uses #8AE5D3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Function of Beauty use?
Function of Beauty uses GT America Standard Regular for body text and GT America Condensed Medium for headings. Fonts were detected on http://www.functionofbeauty.com as part of their live design system.

Does Function of Beauty use a light or dark theme?
Function of Beauty's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?
This profile was extracted from http://www.functionofbeauty.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.