friday.json
Friday Brand Identity
A complete profile of Friday's visual system — colors, typography, components, and personality — extracted from https://www.friday.so. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/friday
- Machine-readable JSON: https://characterquilt.com/branding/friday.json
- Per-page llms.txt: https://characterquilt.com/branding/friday/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #4B2307 |
| Accent | #FFFFFF |
| Body Font | Inter |
| Heading Font | Inter |
Color Palette
- primary: #4B2307
- secondary: #190C02
- accent: #FFFFFF
- background: #000000
- textPrimary: #000000
- link: #072713
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=12px, shadow=none
- buttonSecondary: background=#000000, textColor=#999999, borderRadius=0px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: professionals using Gmail
Friday Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Friday - The AI Email Client
- Image:
- Source: Link
- FAQ - Friday AI Assistant for Gmail
- Image:
- Source: Link
- Blog - Friday AI Assistant for Gmail
- Image:
- Source: Link
- Weekly Friday-Ad magazine now available to read online | Friday-Ad Blog
- Image:
- Source: Link
- Friday Behavior Report | TPT
- Image:
- Source: Link
- Black Friday Landing Page Template - MailerLite
- Image:
- Source: Link
Working with these fonts
Not found on Google Fonts? Here are some tips for downloading the fonts for your use:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.