Friday Brand: Colors, Fonts, Logo & Visual Identity

Friday Brand Identity

A complete profile of Friday's visual system — colors, typography, components, and personality — extracted from https://www.friday.so. Built for designers, agents, and AI tools.

Primary

#4B2307

Accent

#FFFFFF

Body Font

Inter

Heading

Inter

Color Palette

Brand palette extracted from https://www.friday.so.

Color RGB
primary #4B2307 rgb(75, 35, 7)
secondary #190C02 rgb(25, 12, 2)
accent #FFFFFF rgb(255, 255, 255)
background #000000 rgb(0, 0, 0)
textPrimary #000000 rgb(0, 0, 0)
link #072713 rgb(7, 39, 19)

Typography

Each font links to its Google Fonts page where available.

Font Link
primary Inter Google Fonts
heading Inter Google Fonts 
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
...

Visual Assets

UI Components

Component Background Text Color Border Radius Shadow
Button Primary #FFFFFF #000000 12px none
Button Secondary #000000 #999999 0px none

Brand Personality

Tone: modern

Energy: medium

Audience: professionals using Gmail

Friday Brand in the Wild

Frequently Asked Questions

  1. What is Friday's primary brand color?
    Friday's primary brand color is #4B2307. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What accent color does Friday use?
    Friday uses #FFFFFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

  3. What font does Friday use?
    Friday uses Inter as the primary typeface across body and headings.

  4. Does Friday use a light or dark theme?
    Friday's primary site uses a dark color scheme, with a background of #000000.

  5. Where can I find Friday's logo?
    Friday's logo is available directly on their site (https://www.friday.so). The current logo URL is included in the machine-readable JSON profile linked above.

  6. How was this brand profile generated?
    This profile was extracted from https://www.friday.so using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Friday.

Methodology

Brand data on this page was extracted from https://www.friday.so on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.

This page is published by CharacterQuilt and is not affiliated with or endorsed by Friday.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4B2307",
    "secondary": "#190C02",
    "accent": "#FFFFFF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#072713"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#999999",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.friday.so/_next/image?url=%2FFriday-logo.png&w=48&q=75",
    "favicon": "https://www.friday.so/favicon.ico",
    "ogImage": "https://friday.so/preview.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Friday'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "The 'Get Started' button is a strong call-to-action with action-oriented text, making it the primary CTA. It is also distinct with a rounded design and prominent placement."
    },
    "secondary": {
      "index": 0,
      "text": "Watch Demo",
      "reasoning": "The 'Watch Demo' button is from a different color group and serves as a secondary action, providing additional information without the same level of urgency as the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals using Gmail"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Friday'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}