found.json

Found Brand Identity

A complete profile of Found's visual system — colors, typography, components, and personality — extracted from https://found.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #938D62
Accent #151418
Body Font Fakt
Heading Font Quincy CF

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: small business owners

Found Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Fakt",
      "role": "body"
    },
    {
      "family": "Quincy CF",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#938D62",
    "secondary": "#CDC4A8",
    "accent": "#151418",
    "background": "#FFFFFF",
    "textPrimary": "#5C6857",
    "link": "#5C6857"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Fakt",
      "heading": "Quincy CF"
    },
    "fontStacks": {
      "heading": [
        "Fakt",
        "sans-serif"
      ],
      "body": [
        "Fakt",
        "sans-serif"
      ],
      "paragraph": [
        "quincy-cf"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "64px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#151418",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#151418",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://found.com/_next/static/media/found_logo.f15d7d2b.svg",
    "favicon": "https://found.com/icon.png?icon.f6372534.png",
    "ogImage": "https://found.com/opengraph-image.jpg?opengraph-image.0401bb2c.jpg",
    "logoAlt": "Found logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is the only candidate with alt text matching the brand 'Found' and is located at the top of the page, which is typical for a brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 is selected as the primary CTA because it has a dark background (#151418) which contrasts well with the text, making it stand out. The text 'Get started' is action-oriented, indicating a primary call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Get started",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button. It also has the same action-oriented text, but the lighter background makes it less prominent."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "small business owners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is the only candidate with alt text matching the brand 'Found' and is located at the top of the page, which is typical for a brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}