Found Brand Identity

A complete profile of Found's visual system — colors, typography, components, and personality — extracted from https://found.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://found.com.

• primary: #938D62
• secondary: #CDC4A8
• accent: #151418
• background: #FFFFFF
• textPrimary: #5C6857
• link: #5C6857

Typography

Each font links to its Google Fonts page where available.

• primary: Fakt
• heading: Quincy CF

Visual Assets

UI Components

Live previews rendered using Found's actual button styles.

Input

• background: #FFFFFF
• textColor: #000000
• borderRadius: 24px
• shadow: none

Button Primary

• background: #151418
• textColor: #FFFFFF
• borderRadius: 24px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #151418
• borderRadius: 24px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: small business owners

Found Brand in the Wild

Frequently Asked Questions

What is Found's primary brand color?

Found's primary brand color is #938D62. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Found use?

Found uses #151418 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Found use?

Found uses Fakt for body text and Quincy CF for headings. Fonts were detected on https://found.com as part of their live design system.

Does Found use a light or dark theme?

Found's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Found's logo?

Found's logo is available directly on their site (https://found.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://found.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Found.

Methodology

Brand data on this page was extracted from https://found.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Found.