Forum Brand Identity

A complete profile of Forum's visual system — colors, typography, components, and personality — extracted from https://www.forum.market/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/forum
• Machine-readable JSON: https://characterquilt.com/branding/forum.json

Quick Facts

Color Palette

• primary: #0F172A
• secondary: #64748B
• accent: #2563EB
• background: #FFFFFF
• textPrimary: #2563EB
• link: #2563EB

Typography

• primary: Alexandria — https://fonts.google.com/specimen/Alexandria
• heading: Epilogue — https://fonts.google.com/specimen/Epilogue

Visual Assets

• Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20400%20200%22%20class%3D%22w-full%20h-full%20absolute%20bottom-0%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3ClinearGradient%20id%3D%22hero-grad-left-5%22%20x1%3D%220%22%20y1%3D%220%22%20x2%3D%220%22%20y2%3D%221%22%3E%3Cstop%20offset%3D%220%25%22%20stop-color%3D%22rgba(239%2C68%2C68%2C0.22)%22%20style%3D%22stop-color%3A%20rgba(239%2C%2068%2C%2068%2C%200.22)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%22100%25%22%20stop-color%3D%22rgba(239%2C68%2C68%2C0)%22%20style%3D%22stop-color%3A%20rgba(239%2C%2068%2C%2068%2C%200)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3Cpath%20d%3D%22M0.0%2095.9%20L16.0%2098.1%20L32.0%2098.2%20L48.0%20105.3%20L64.0%20113.5%20L80.0%20114.1%20L96.0%20116.2%20L112.0%20116.3%20L128.0%20113.1%20L144.0%20118.4%20L160.0%20125.4%20L176.0%20128.6%20L192.0%20134.8%20L208.0%20135.5%20L224.0%20131.4%20L240.0%20134.2%20L256.0%20137.3%20L272.0%20140.9%20L288.0%20150.1%20L304.0%20153.1%20L320.0%20151.2%20L336.0%20153.0%20L352.0%20151.9%20L368.0%20153.5%20L384.0%20162.8%20L400.0%20167.3%22%20fill%3D%22none%22%20stroke%3D%22%23ef4444%22%20stroke-width%3D%221.6%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(239%2C%2068%2C%2068)%20!important%3B%20stroke-width%3A%201.6px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0.0%2095.9%20L16.0%2098.1%20L32.0%2098.2%20L48.0%20105.3%20L64.0%20113.5%20L80.0%20114.1%20L96.0%20116.2%20L112.0%20116.3%20L128.0%20113.1%20L144.0%20118.4%20L160.0%20125.4%20L176.0%20128.6%20L192.0%20134.8%20L208.0%20135.5%20L224.0%20131.4%20L240.0%20134.2%20L256.0%20137.3%20L272.0%20140.9%20L288.0%20150.1%20L304.0%20153.1%20L320.0%20151.2%20L336.0%20153.0%20L352.0%20151.9%20L368.0%20153.5%20L384.0%20162.8%20L400.0%20167.3%20L400%20200%20L0%20200%20Z%22%20fill%3D%22url(%23hero-grad-left-5)%22%20style%3D%22fill%3A%20url(%26quot%3B%23hero-grad-left-5%26quot%3B)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
• Favicon: https://www.forum.market/forum-favicon.png

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=6px, shadow=none
• buttonPrimary: background=#2563EB, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#F1F5F9, textColor=#475569, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Forum Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• AdForum - Wikipedia
  • Image: https://upload.wikimedia.org/wikipedia/commons/1/15/AdForum_Logo.png
  • Source: https://en.wikipedia.org/wiki/AdForum
• Forum Basic Measurement Data Survey Report 2019 – Forum
  • Image: https://forum-ids.org/wp-content/uploads/2019/10/Forum-Basic-Measurement-Data-Survey-Report-Final-pdf-300x388.jpg
  • Source: https://forum-ids.org/forum-basic-measurement-data-survey-report-2019/
• Forum Landing Page UI UX Design by Imrul Kayes for Taqwah on Dribbble
  • Image: https://cdn.dribbble.com/userupload/3742168/file/original-837c2af104f2d614360b2214a9e953c3.jpg?resize=752x&vertical=center
  • Source: https://dribbble.com/shots/19584326-Forum-Landing-Page-UI-UX-Design
• Forum Flyer Templates | GraphicRiver
  • Image: https://market-resized.envatousercontent.com/previews/files/215087477/Preview.jpg?w=590&h=590&cf_fit=crop&crop=top&format=auto&q=85&s=26ddd5f27d13a8c85d399625ac2e7b9a1b22a80d8d2d72f623f4e687147b4e7a
  • Source: https://graphicriver.net/graphics-with-forum-in-print-templates/flyers
• Annual Reports — The Forum
  • Image: https://images.squarespace-cdn.com/content/v1/5ff4b6bae9543700338a2106/9b544ad6-8bb7-457e-a4cf-ff79f8fc85d5/the+forum+annual+report+-+cover.jpg
  • Source: https://www.theforum.ca/annualreport
• 12 Great Examples of Community Forum Website Design - SaaS Landing Page
  • Image: https://saaslandingpage.com/wp-content/uploads/2023/08/Cover-community-forum-examples@2x-680x382.png
  • Source: https://saaslandingpage.com/articles/12-great-examples-of-community-forum-website-design/