Forum Brand: Colors, Fonts, Logo & Visual Identity

Forum Brand Identity

A complete profile of Forum's visual system — colors, typography, components, and personality — extracted from https://www.forum.market/. Built for designers, agents, and AI tools.

Primary

Primary Color: #0F172A
Accent Color: #2563EB
Body Font: Alexandria
Heading Font: Epilogue

Color Palette

Brand palette extracted from https://www.forum.market/

Primary: #0F172A (rgb(15, 23, 42))
Secondary: #64748B (rgb(100, 116, 139))
Accent: #2563EB (rgb(37, 99, 235))
Background: #FFFFFF (rgb(255, 255, 255))
Text Primary: #2563EB (rgb(37, 99, 235))
Link: #2563EB (rgb(37, 99, 235))

Typography

Each font links to its Google Fonts page where available.

Primary: Alexandria Google Fonts →
Heading: Epilogue Google Fonts →

UI Components

Live previews rendered using Forum's actual button styles.

Input

Background: #FFFFFF
Text Color: #000000
Border Color: null
Border Radius: 6px
Shadow: none

Button Primary

Background: #2563EB
Text Color: #FFFFFF
Border Radius: 8px
Shadow: none

Button Secondary

Background: #F1F5F9
Text Color: #475569
Border Radius: 8px
Shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Forum Brand in the Wild

Source: en.wikipedia.org

Source: forum-ids.org

Source: dribbble.com

Source: graphicriver.net

Source: theforum.ca

Source: saaslandingpage.com

Frequently Asked Questions

What is Forum's primary brand color?
Forum's primary brand color is #0F172A. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Forum use?
Forum uses #2563EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Forum use?
Forum uses Alexandria for body text and Epilogue for headings. Fonts were detected on https://www.forum.market/ as part of their live design system.
Does Forum use a light or dark theme?
Forum's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Forum's logo?
Forum's logo is available directly on their site (https://www.forum.market/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.forum.market/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Forum.

Methodology

Brand data on this page was extracted from https://www.forum.market/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Forum.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Alexandria",
      "role": "body"
    },
    {
      "family": "Epilogue",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0F172A",
    "secondary": "#64748B",
    "accent": "#2563EB",
    "background": "#FFFFFF",
    "textPrimary": "#2563EB",
    "link": "#2563EB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Alexandria",
      "heading": "Epilogue"
    },
    "fontStacks": {
      "heading": [
        "Alexandria",
        "sans-serif"
      ],
      "body": [
        "Alexandria",
        "sans-serif"
      ],
      "paragraph": [
        "Alexandria",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "12px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2563EB",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F1F5F9",
      "textColor": "#475569",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20400%20200%22%20class%3D%22w-full%20h-full%20absolute%20bottom-0%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3ClinearGradient%20id%3D%22hero-grad-left-5%22%20x1%3D%220%22%20y1%3D%220%22%20x2%3D%220%22%20y2%3D%221%22%3E%3Cstop%20offset%3D%220%25%22%20stop-color%3D%22rgba(239%2C68%2C68%2C0.22)%22%20style%3D%22stop-color%3A%20rgba(239%2C%2068%2C%2068%2C%200.22)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%22100%25%22%20stop-color%3D%22rgba(239%2C68%2C68%2C0)%22%20style%3D%22stop-color%3A%20rgba(239%2C%2068%2C%2068%2C%200)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3Cpath%20d%3D%22M0.0%2095.9%20L16.0%2098.1%20L32.0%2098.2%20L48.0%20105.3%20L64.0%20113.5%20L80.0%20114.1%20L96.0%20116.2%20L112.0%20116.3%20L128.0%20113.1%20L144.0%20118.4%20L160.0%20125.4%20L176.0%20128.6%20L192.0%20134.8%20L208.0%20135.5%20L224.0%20131.4%20L240.0%20134.2%20L256.0%20137.3%20L272.0%20140.9%20L288.0%20150.1%20L304.0%20153.1%20L320.0%20151.2%20L336.0%20153.0%20L352.0%20151.9%20L368.0%20153.5%20L384.0%20162.8%20L400.0%20167.3%22%20fill%3D%22none%22%20stroke%3D%22%23ef4444%22%20stroke-width%3D%221.6%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%3B%20stroke%3A%20rgb(239%2C%2068%2C%2068)%3B%20stroke-width%3A%201.6px%3B%20stroke-linecap%3A%20round%3B%22%2F%3E%3Cpath%20d%3D%22M0.0%2095.9%20L16.0%2098.1%20L32.0%2098.2%20L48.0%20105.3%20L64.0%20113.5%20L80.0%20114.1%20L96.0%20116.2%20L112.0%20116.3%20L128.0%20113.1%20L144.0%20118.4%20L160.0%20125.4%20L176.0%20128.6%20L192.0%20134.8%20L208.0%20135.5%20L224.0%20131.4%20L240.0%20134.2%20L256.0%20137.3%20L272.0%20140.9%20L288.0%20150.1%20L304.0%20153.1%20L320.0%20151.2%20L336.0%20153.0%20L352.0%20151.9%20L368.0%20153.5%20L384.0%20162.8%20L400.0%20167.3%20L400%20200%20L0%20200%20Z%22%20fill%3D%22url(%23hero-grad-left-5)%22%20style%3D%22fill%3A%20url(%26quot%3B%23hero-grad-left-5%26quot%3B)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.forum.market/forum-favicon.png",
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}