Fort Brand Identity

A complete profile of Fort's visual system — colors, typography, components, and personality — extracted from https://fort.cx. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/fort
• Machine-readable JSON: https://characterquilt.com/branding/fort.json
• Per-page llms.txt: https://characterquilt.com/branding/fort/llms.txt

Quick Facts

Color Palette

• primary: #161413
• accent: #16A34A
• background: #FFFFFF
• textPrimary: #161413
• link: #16A34A

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: Aspekta — https://fonts.google.com/specimen/Aspekta

Visual Assets

• Logo: https://fort.cx/images/fort-spellout-logo-black-transparent.png
• Favicon: https://fort.cx/favicon.ico?v=2
• Social card (og:image): https://fort.cx/images/og-image.png

UI Components

• input: background=transparent, textColor=#787776, borderColor=null, borderRadius=10px, shadow=none
• buttonPrimary: background=#161413, textColor=#FFFFFF, borderRadius=999px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#161413, borderRadius=999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: fitness enthusiasts

Fort Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• About – Fort
  • Image: https://fort.cx/images/configs/silver_sportsfabric_black.webp
  • Source: https://fort.cx/about
• Fort | Strength Training Wearable
  • Image: https://fort.cx/images/wlu-lift.jpg
  • Source: https://fort.cx/
• Fort | Strength Training Wearable
  • Image: https://fort.cx/images/wlu-wear.jpg
  • Source: https://fort.cx/
• Privacy Policy | Fort
  • Image: https://fort.cx/videos/hero-poster.jpg
  • Source: https://fort.cx/privacy
• Pre-Order Fort | Strength Training Wearable
  • Image: https://fort.cx/images/device-render.png
  • Source: https://fort.cx/order
• Fort | Strength Training Wearable
  • Image: https://i.ytimg.com/vi/oBUjJfhvTvI/maxresdefault.jpg
  • Source: https://fort.cx/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.