Fort Brand Identity

A complete profile of Fort's visual system — colors, typography, components, and personality — extracted from https://fort.cx. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://fort.cx.

• Primary: #161413
  • rgb(22, 20, 19)
• Accent: #16A34A
  • rgb(22, 163, 74)
• Background: #FFFFFF
  • rgb(255, 255, 255)
• textPrimary: #161413
  • rgb(22, 20, 19)
• Link: #16A34A
  • rgb(22, 163, 74)

Typography

Each font links to its Google Fonts page where available.

• Primary: DM Sans
  Google Fonts →
• Heading: Aspekta
  Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Fort's actual button styles.

• Input
  Background: transparent
  Text Color: #787776
  Border Color: null
  Border Radius: 10px
  Shadow: none

• Button Primary
  Background: #161413
  Text Color: #FFFFFF
  Border Radius: 999px
  Shadow: none

• Button Secondary
  Background: #FFFFFF
  Text Color: #161413
  Border Radius: 999px
  Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: fitness enthusiasts

Fort Brand in the Wild

Image: fort.cx
Source: fort.cx

Image: fort.cx
Source: fort.cx

Image: fort.cx
Source: fort.cx

Image: fort.cx
Source: fort.cx

Image: fort.cx
Source: fort.cx

Image: i.ytimg.com
Source: fort.cx

Frequently Asked Questions

1. What is Fort's primary brand color?
   Fort's primary brand color is #161413. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Fort use?
   Fort uses #16A34A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Fort use?
   Fort uses DM Sans for body text and Aspekta for headings. Fonts were detected on https://fort.cx as part of their live design system.

4. Does Fort use a light or dark theme?
   Fort's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Fort's logo?
   Fort's logo is available directly on their site (https://fort.cx). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://fort.cx using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fort.

Methodology

Brand data on this page was extracted from https://fort.cx on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Fort.