fondo.json

Fondo Brand Identity

A complete profile of Fondo's visual system — colors, typography, components, and personality — extracted from https://fondo.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #2370FF
Accent #2370FF
Body Font Plus Jakarta Sans
Heading Font Plus Jakarta Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: startups

Fondo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2370FF",
    "secondary": "#0F2678",
    "accent": "#2370FF",
    "background": "#FFFFFF",
    "textPrimary": "#6477B4",
    "link": "#6477B4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plusjakartasans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Plusjakartasans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Plusjakartasans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "20px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2370FF",
      "textColor": "#FFFFFF",
      "borderColor": "#BDD4FF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(77, 145, 225, 0.1) 0px 4px 8px 0px, rgba(255, 255, 255, 0.25) 0px 1.5px 0.6px 0px inset, rgba(0, 19, 88, 0.25) 0px -1.5px 0.6px 0px inset"
    },
    "buttonSecondary": {
      "background": "#E9F1FF",
      "textColor": "#6477B4",
      "borderColor": "#D5E4FF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(25, 33, 61, 0.08) 0px 2px 8px -2px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/691672e8696835fde83bf389/691672e8696835fde83bf7a7_Fondo_Logo.png",
    "favicon": "https://cdn.prod.website-files.com/691672e8696835fde83bf389/699695a7ad0b51f88a2a158c_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/691672e8696835fde83bf389/69711a817cb6e7317822d26d_Cover%20-%2026.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Fondo'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "Button #0 is the primary CTA because it uses the brand's vibrant blue color (#2370FF) and has action-oriented text 'Get started', which is a strong call-to-action."
    },
    "secondary": {
      "index": 6,
      "text": "See all reviews",
      "reasoning": "Button #4 is selected as the secondary button because it has a different background color (#E9F1FF) and supports the primary action with text 'See all reviews'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "startups"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Fondo'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}