Fondo Brand: Colors, Fonts, Logo & Visual Identity

Fondo Brand Identity

A complete profile of Fondo's visual system — colors, typography, components, and personality — extracted from https://fondo.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://fondo.com.

Primary: #2370FF
Secondary: #0F2678
Accent: #2370FF
Background: #FFFFFF
Text Primary: #6477B4
Link: #6477B4

Typography

Each font links to its Google Fonts page where available.

Primary: Plus Jakarta Sans
Google Fonts →
Heading: Plus Jakarta Sans
Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

UI Components

Button Primary

background: #2370FF
textColor: #FFFFFF
borderColor: #BDD4FF
borderRadius: 12px
shadow: rgba(77, 145, 225, 0.1) 0px 4px 8px 0px, rgba(255, 255, 255, 0.25) 0px 1.5px 0.6px 0px inset, rgba(0, 19, 88, 0.25) 0px -1.5px 0.6px 0px inset

Button Secondary

background: #E9F1FF
textColor: #6477B4
borderColor: #D5E4FF
borderRadius: 12px
shadow: rgba(25, 33, 61, 0.08) 0px 2px 8px -2px

Brand Personality

Tone: professional
Energy: medium
Audience: startups

Fondo Brand in the Wild

Source: fondo.com

Frequently Asked Questions

What is Fondo's primary brand color?
Fondo's primary brand color is #2370FF. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Fondo use?
Fondo uses Plus Jakarta Sans as the primary typeface across body and headings.
Does Fondo use a light or dark theme?
Fondo's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Fondo's logo?
Fondo's logo is available directly on their site (https://fondo.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://fondo.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fondo.

Methodology

Brand data on this page was extracted from https://fondo.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.