Flowdash Brand Identity

A complete profile of Flowdash's visual system — colors, typography, components, and personality — extracted from https://flowdash.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/flowdash
• Machine-readable JSON: https://characterquilt.com/branding/flowdash.json

Quick Facts

Color Palette

• primary: #6C757D
• secondary: #28A745
• accent: #007BFF
• background: #F8F8F8
• textPrimary: #212529
• link: #007BFF

Typography

• primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
• heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

Visual Assets

• Logo:
• Favicon:

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Flowdash Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Slack | Flowdash
  • Image:
  • Source: https://docs.flowdash.com/docs/integrations/slack
• Slack | Flowdash
  • Image:
  • Source: https://docs.flowdash.com/docs/integrations/slack
• Zapier | Flowdash
  • Image:
  • Source: https://docs.flowdash.com/docs/integrations/zapier
• Creating Tasks | Flowdash
  • Image:
  • Source: https://docs.flowdash.com/docs/working-with-data/creating-tasks
• Quickstart | Flowdash
  • Image:
  • Source: https://docs.flowdash.com/docs/getting-started/quickstart
• Zapier | Flowdash
  • Image:
  • Source: https://docs.flowdash.com/docs/integrations/zapier

Working with these fonts

Not found on Google Fonts? Here is a suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.