Flowdash Brand Identity

A complete profile of Flowdash's visual system — colors, typography, components, and personality — extracted from https://flowdash.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://flowdash.com.

primary

#6C757D

rgb(108, 117, 125)

secondary

#28A745

rgb(40, 167, 69)

accent

#007BFF

rgb(0, 123, 255)

background

#F8F8F8

rgb(248, 248, 248)

textPrimary

#212529

rgb(33, 37, 41)

link

#007BFF

rgb(0, 123, 255)

Typography

Each font links to its Google Fonts page where available.

primary

Segoe UI

heading

Segoe UI

Segoe UI Google Fonts →

-apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, sans-serif, Apple Color Emoji, Noto Color Emoji

Visual Assets

Logo

Favicon

Brand Personality

Tone: modern Energy: medium Audience: business professionals

Flowdash Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: docs.flowdash.com

Source: docs.flowdash.com

Image: docs.flowdash.com

Source: docs.flowdash.com

Image: docs.flowdash.com

Source: docs.flowdash.com

Image: docs.flowdash.com

Source: docs.flowdash.com

Image: docs.flowdash.com

Source: docs.flowdash.com

Image: docs.flowdash.com

Source: docs.flowdash.com

Frequently Asked Questions

What is Flowdash's primary brand color?
Flowdash's primary brand color is #6C757D. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Flowdash use?
Flowdash uses #007BFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Flowdash use?
Flowdash uses Segoe UI as the primary typeface across body and headings.

Does Flowdash use a light or dark theme?
Flowdash's primary site uses a light color scheme, with a background of #F8F8F8.

Where can I find Flowdash's logo?
Flowdash's logo is available directly on their site (https://flowdash.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://flowdash.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Flowdash.

Methodology

Brand data on this page was extracted from https://flowdash.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Flowdash.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6C757D",
    "secondary": "#28A745",
    "accent": "#007BFF",
    "background": "#F8F8F8",
    "textPrimary": "#212529",
    "link": "#007BFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": "https://flowdash-assets.s3.us-west-1.amazonaws.com/logo/logo.svg",
    "favicon": "https://flowdash-assets.s3.us-west-1.amazonaws.com/logo/logo-no-text.png",
    "ogImage": null,
    "logoAlt": "Flowdash logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'Flowdash', is visible, and the source URL resembles the favicon, indicating it is the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Flowdash', is visible, and the source URL resembles the favicon, indicating it is the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}