flott hq.json
Flott HQ Brand Identity
A complete profile of Flott HQ's visual system — colors, typography, components, and personality — extracted from https://www.flotthq.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/flott-hq
- Machine-readable JSON: https://characterquilt.com/branding/flott-hq.json
Quick Facts
| Field | Value |
|---|---|
| Primary | #F17463 |
| Accent | #F17463 |
| Body Font | Inter Display |
| Heading Font | Inter Display |
Color Palette
- primary: #F17463
- secondary: #364153
- accent: #F17463
- background: #FFFFFF
- textPrimary: #8B8B8B
- link: #1E2939
Typography
- primary: Inter Display — https://fonts.google.com/specimen/Inter+Display
- heading: Inter Display — https://fonts.google.com/specimen/Inter+Display
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2220%22%20height%3D%2224%22%20viewBox%3D%220%200%20249%20211%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M232.892%203H103.39C100.705%203%2098.131%204.0647%2096.2329%205.95987C94.3348%207.85505%2093.2684%2010.4255%2093.2684%2013.1056V47.8241C93.2684%2050.5043%2092.2021%2053.0747%2090.304%2054.9699C88.4059%2056.865%2085.8314%2057.9297%2083.1471%2057.9297H51.7035C49.0191%2057.9297%2046.4447%2058.9944%2044.5466%2060.8896C42.6485%2062.7848%2041.5821%2065.3552%2041.5821%2068.0354V117.004C41.5787%20119.683%2040.51%20122.252%2038.6108%20124.144C36.7117%20126.037%2034.1376%20127.099%2031.4544%20127.097H16.1213C13.437%20127.097%2010.8626%20128.162%208.96447%20130.057C7.06635%20131.952%206%20134.523%206%20137.203V197.894C6%20200.575%207.06635%20203.145%208.96447%20205.04C10.8626%20206.935%2013.437%20208%2016.1213%20208H83.1471C85.8314%20208%2088.4059%20206.935%2090.304%20205.04C92.2021%20203.145%2093.2684%20200.575%2093.2684%20197.894V177.882C93.2684%20175.202%2094.3348%20172.631%2096.2329%20170.736C98.131%20168.841%20100.705%20167.776%20103.39%20167.776H181.186C183.87%20167.776%20186.445%20166.712%20188.343%20164.816C190.241%20162.921%20191.307%20160.351%20191.307%20157.671V122.984C191.307%20120.304%20192.374%20117.734%20194.272%20115.839C196.17%20113.943%20198.744%20112.879%20201.429%20112.879H232.879C235.563%20112.879%20238.137%20111.814%20240.036%20109.919C241.934%20108.024%20243%20105.453%20243%20102.773V13.0928C242.997%2010.4171%20241.931%207.85189%20240.036%205.95986C238.141%204.06783%20235.571%203.0034%20232.892%203Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.flotthq.com/images/favicon.png
UI Components
- input: background=#F9FAFB, textColor=#364153, borderColor=#F5F5F5, borderRadius=6px, shadow=none
- buttonPrimary: background=#F17463, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#EAEDF1, borderRadius=12px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: businesses managing fleets
Flott HQ Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Flott HQ: Reduce cost and boost revenues by backing each business decision with complete fleet data
- Flott HQ: Reduce cost and boost revenues by backing each business decision with complete fleet data
- Flott HQ: Reduce cost and boost revenues by backing each business decision with complete fleet data
- Flott HQ: Reduce cost and boost revenues by backing each business decision with complete fleet data
- Flott HQ: Reduce cost and boost revenues by backing each business decision with complete fleet data
- Flott HQ: Reduce cost and boost revenues by backing each business decision with complete fleet data
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help.