Flip Brand Identity

A complete profile of Flip's visual system — colors, typography, components, and personality — extracted from http://justflip.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/flip
• Machine-readable JSON: https://characterquilt.com/branding/flip.json
• Per-page llms.txt: https://characterquilt.com/branding/flip/llms.txt

Quick Facts

Color Palette

• primary: #E0AF4E
• secondary: #28BE45
• accent: #E0AF4E
• background: #F6F6F6
• textPrimary: #7D7D7D
• link: #F45858

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Dosis — https://fonts.google.com/specimen/Dosis

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#E0AF4E, textColor=#FFFFFF, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: sneaker enthusiasts

Flip Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• SAMSUNG Galaxy Z Flip 5G Trailer TVC Commercial AD 20" | Galaxy Z Flip 5G
  • Image:
  • Source: YouTube
• Free Book Report Flipbook Template - Appletastic Learning
  • Image:
  • Source: Appletastic Learning
• Flip Landing Page by Inioluwa on Dribbble
  • Image:
  • Source: Dribbble
• Samsung Galaxy Z Flip 4 Official Ad
  • Image:
  • Source: YouTube
• Information Report Flip Book- Editable - The Teacher Hero
  • Image:
  • Source: The Teacher Hero
• Flip Landing page UI/UX design by Al Sajmun Saju on Dribbble
  • Image:
  • Source: Dribbble

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Dosis",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#E0AF4E",
    "secondary": "#28BE45",
    "accent": "#E0AF4E",
    "background": "#F6F6F6",
    "textPrimary": "#7D7D7D",
    "link": "#F45858"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Dosis"
    },
    "fontStacks": {
      "heading": [
        "Dosis",
        "Arial CE",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "Arial CE",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Dosis",
        "Arial CE",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "74px",
      "h2": "108px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E0AF4E",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.justflip.com/img/logo.svg",
    "favicon": "https://www.justflip.com/apple-touch-icon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'FLIP'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get FLIP",
      "reasoning": "The button 'Get FLIP' uses the vibrant brand color #E0AF4E, making it the primary call-to-action. It is action-oriented and stands out as the main button on the page."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "sneaker enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'FLIP'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}