Flip Brand Identity

A complete profile of Flip's visual system — colors, typography, components, and personality — extracted from http://justflip.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://justflip.com.

• primary
  #E0AF4E
  rgb(224, 175, 78)
• secondary
  #28BE45
  rgb(40, 190, 69)
• accent
  #E0AF4E
  rgb(224, 175, 78)
• background
  #F6F6F6
  rgb(246, 246, 246)
• textPrimary
  #7D7D7D
  rgb(125, 125, 125)
• link
  #F45858
  rgb(244, 88, 88)

Typography

Each font links to its Google Fonts page where available.

• primary
  Open Sans
  Open Sans Google Fonts →
• heading
  Dosis
  Dosis Google Fonts →
  Dosis, Arial CE, Arial, sans-serif

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Flip's actual button styles.

Button Primary

• background: #E0AF4E
• textColor: #FFFFFF
• borderRadius: 4px
• shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: sneaker enthusiasts

Flip Brand in the Wild

Images

Image: i.ytimg.com
Source: youtube.com

Image: appletasticlearning.com
Source: appletasticlearning.com

Image: cdn.dribbble.com
Source: dribbble.com

Frequently Asked Questions

1. What is Flip's primary brand color?
   Flip's primary brand color is #E0AF4E. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Flip use?
   Flip uses Open Sans for body text and Dosis for headings. Fonts were detected on http://justflip.com as part of their live design system.

3. Does Flip use a light or dark theme?
   Flip's primary site uses a light color scheme, with a background of #F6F6F6.

4. Where can I find Flip's logo?
   Flip's logo is available directly on their site (http://justflip.com). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from http://justflip.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Flip.

Methodology

Brand data on this page was extracted from http://justflip.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Flip.