Flatiron Brand Identity

A complete profile of Flatiron's visual system — colors, typography, components, and personality — extracted from https://flatironsearch.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/flatiron
• Machine-readable JSON: https://characterquilt.com/branding/flatiron.json
• Per-page llms.txt: https://characterquilt.com/branding/flatiron/llms.txt

Quick Facts

Color Palette

• primary: #F47252
• secondary: #E3F7FF
• accent: #F47252
• background: #FFFFFF
• textPrimary: #000000
• link: #373F47

Typography

• primary: Messina Sans — https://fonts.google.com/specimen/Messina+Sans
• heading: Messina Serif — https://fonts.google.com/specimen/Messina+Serif

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#F6F6F6, textColor=#333333, borderColor=null, borderRadius=5px, shadow=none
• buttonPrimary: background=#F47252, textColor=#FFFFFF, borderColor=#F47252, borderRadius=3px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0E0F11, borderRadius=3px, shadow=rgb(208, 212, 217) 0px 0px 0px 1px inset

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Flatiron Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Flatiron Search Partners
  • Image: -2.jpeg)
  • Source: Flatiron Search Partners
• Executive Search — Flatiron Search Partners
  • Image:
  • Source: Executive Search
• Team — Flatiron Search Partners
  • Image:
  • Source: Team
• Team — Flatiron Search Partners
  • Image:
  • Source: Team
• Flatiron Search Partners
  • Image:
  • Source: Flatiron Search Partners
• Clients — Flatiron Search Partners
  • Image:
  • Source: Clients

Working with these fonts

Not found on Google Fonts? Follow the steps to download and use fonts if you have permission:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by file types like woff2, woff, ttf, otf).
3. Hard-reload the page and check various sections — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. Copy the matching @font-face declarations from CSS.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Messina Sans",
      "role": "body"
    },
    {
      "family": "Messina Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#F47252",
    "secondary": "#E3F7FF",
    "accent": "#F47252",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#373F47"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Messina Sans",
      "heading": "Messina Serif"
    },
    "fontStacks": {
      "heading": [
        "Messina Serif",
        "sans-serif"
      ],
      "body": [
        "Messina Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Messina Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "25.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#F6F6F6",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F47252",
      "textColor": "#FFFFFF",
      "borderColor": "#F47252",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0E0F11",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "rgb(208, 212, 217) 0px 0px 0px 1px inset"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62e7dfbf88d923610c1e6cce/62e7dfbf88d923c6da1e6d58_fsp-logo-abbr.svg",
    "favicon": "https://cdn.prod.website-files.com/62e7dfbf88d923610c1e6cce/62e7dfbf88d923819e1e6dd8_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/62e7dfbf88d923610c1e6cce/65149815852d073df13c3829_fsp-share.jpg"
  }}