Flatiron Brand: Colors, Fonts, Logo & Visual Identity

Flatiron Brand Identity

A complete profile of Flatiron's visual system — colors, typography, components, and personality — extracted from https://flatironsearch.com. Built for designers, agents, and AI tools.

Primary Color

Primary: #F47252

Accent Color

Accent: #F47252

Body Font

Body Font: Messina Sans

Heading Font

Heading: Messina Serif

Color Palette

Brand palette extracted from https://flatironsearch.com.

Primary Color: #F47252 (rgb(244, 114, 82))
Secondary Color: #E3F7FF (rgb(227, 247, 255))
Accent Color: #F47252 (rgb(244, 114, 82))
Background Color: #FFFFFF (rgb(255, 255, 255))
Text Primary Color: #000000 (rgb(0, 0, 0))
Link Color: #373F47 (rgb(55, 63, 71))

Typography

Each font links to its Google Fonts page where available.

Primary Font: Messina Sans (Google Fonts →)
Heading Font: Messina Serif (Google Fonts →)

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Flatiron's actual button styles.

Input

Background: #F6F6F6
Text Color: #333333
Border Color: null
Border Radius: 5px
Shadow: none

Button Primary

Background: #F47252
Text Color: #FFFFFF
Border Color: #F47252
Border Radius: 3px
Shadow: none

Button Secondary

Background: #FFFFFF
Text Color: #0E0F11
Border Radius: 3px
Shadow: rgb(208, 212, 217) 0px 0px 0px 1px inset

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals

Flatiron Brand in the Wild

Image: cdn.prod.website-files.com
Source: flatironsearch.com

Frequently Asked Questions

What is Flatiron's primary brand color?
Flatiron's primary brand color is #F47252. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Flatiron use?
Flatiron uses Messina Sans for body text and Messina Serif for headings.
Does Flatiron use a light or dark theme?
Flatiron's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Flatiron's logo?
Flatiron's logo is available directly on their site (https://flatironsearch.com).
How was this brand profile generated?
This profile was extracted from https://flatironsearch.com using the Firecrawl branding extraction API.