Flare Brand Identity

A complete profile of Flare's visual system — colors, typography, components, and personality — extracted from https://flare.io/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/flare
• Machine-readable JSON: https://characterquilt.com/branding/flare.json
• Per-page llms.txt: https://characterquilt.com/branding/flare/llms.txt

Quick Facts

Color Palette

• primary: #CFE0F2
• secondary: #515BF0
• accent: #515BF0
• background: #00030D
• textPrimary: #000414
• link: #000414

Typography

• primary: Outfit — https://fonts.google.com/specimen/Outfit
• heading: Outfit — https://fonts.google.com/specimen/Outfit

Visual Assets

• Logo: https://flare.io/wp-content/uploads/FLR-Group-59.svg
• Favicon: https://flare.io/wp-content/uploads/cropped-Favicon-32x32.png
• Social card (og:image): https://flare.io/wp-content/uploads/flare-cover-m.jpg

UI Components

• buttonPrimary: background=#515BF0, textColor=#F2F2F2, borderRadius=6px, shadow=rgb(223, 59, 14) -2px 2px 3.9px 0px inset
• buttonSecondary: background=transparent, textColor=#CFE0F2, borderColor=#CFE0F2, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking cybersecurity solutions

Flare Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• From Dirty Crypto to Clean Money - The Laundering Playbook of Russophone Cybercriminals - Flare | Threat Exposure Management | Unmatched Visibility into Cybercrime
  • Image: https://flare.io/wp-content/uploads/Copy-of-Blog-Featured-Image.jpg
  • Source: https://flare.io/learn/resources/blog/from-dirty-crypto-to-clean-money-the-laundering-playbook-of-russophone-cybercriminals
• Scammers Are Targeting Crypto Users Through the Mail - Flare
  • Image: https://flare.io/wp-content/uploads/Copy-of-Blog-Featured-Image-7-copy-1030x580.png
  • Source: https://flare.io/learn/resources/blog/scammers-targeting-crypto-users-mail
• Dark Web Investigations: Best Practices - Flare
  • Image: https://flare.io/wp-content/uploads/Dark-Web-Investigations-featured-image.png
  • Source: https://flare.io/learn/resources/blog/dark-web-investigation
• Save Costs with Identity Exposure Management - Flare | Threat Exposure Management | Unmatched Visibility into Cybercrime
  • Image: https://flare.io/wp-content/uploads/Copy-of-Blog-Featured-Image-7-1030x580.jpg
  • Source: https://flare.io/learn/resources/blog/identity-exposure-management-cost-savings-budget
• Reports - Flare
  • Image: https://images.archbee.com/c3rdtVdXd3RrWUDgyZZoG-GJ8VKoFf5LPVRgMqLj3Wv-20250707-180849.png?format=webp
  • Source: https://docs.flare.io/reports
• Telegram Cybercrime & Fraud, A Continued Threat - Flare
  • Image: https://flare.io/wp-content/uploads/Copy-of-Blog-Featured-Image-copy-1.jpg
  • Source: https://flare.io/learn/resources/blog/telegram-fraud

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#CFE0F2",
    "secondary": "#515BF0",
    "accent": "#515BF0",
    "background": "#00030D",
    "textPrimary": "#000414",
    "link": "#000414"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit"
      ],
      "body": [
        "Outfit"
      ],
      "paragraph": [
        "Outfit"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "42px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#515BF0",
      "textColor": "#F2F2F2",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgb(223, 59, 14) -2px 2px 3.9px 0px inset"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#CFE0F2",
      "borderColor": "#CFE0F2",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://flare.io/wp-content/uploads/FLR-Group-59.svg",
    "favicon": "https://flare.io/wp-content/uploads/cropped-Favicon-32x32.png",
    "ogImage": "https://flare.io/wp-content/uploads/flare-cover-m.jpg",
    "logoHref": "https://flare.io",
    "logoAlt": "Flare | Cyber Threat Intel | Digital Risk Protection"
  }
}