Flare Brand Identity

A complete profile of Flare's visual system — colors, typography, components, and personality — extracted from https://flare.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://flare.io/

• primary: #CFE0F2 (rgb(207, 224, 242))
• secondary: #515BF0 (rgb(81, 91, 240))
• accent: #515BF0 (rgb(81, 91, 240))
• background: #00030D (rgb(0, 3, 13))
• textPrimary: #000414 (rgb(0, 4, 20))
• link: #000414 (rgb(0, 4, 20))

Typography

Each font links to its Google Fonts page where available.

• primary: Outfit
• heading: Outfit

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Flare's actual button styles.

Button Primary:

• background: #515BF0
• textColor: #F2F2F2
• borderRadius: 6px
• shadow: rgb(223, 59, 14) -2px 2px 3.9px 0px inset

Button Secondary:

• background: transparent
• textColor: #CFE0F2
• borderColor: #CFE0F2
• borderRadius: 6px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses seeking cybersecurity solutions

Frequently Asked Questions

1. What is Flare's primary brand color?
   Flare's primary brand color is #CFE0F2. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Flare use?
   Flare uses #515BF0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Flare use?
   Flare uses Outfit as the primary typeface across body and headings.

4. Does Flare use a light or dark theme?
   Flare's primary site uses a dark color scheme, with a background of #00030D.