finlens.json
Finlens Brand Identity
A complete profile of Finlens's visual system — colors, typography, components, and personality — extracted from https://finlens.app. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/finlens
- Machine-readable JSON: https://characterquilt.com/branding/finlens.json
- Per-page llms.txt: https://characterquilt.com/branding/finlens/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #2F5FE8 |
| Body Font | Inter |
| Heading Font | Kumbh Sans |
Color Palette
- primary: #6B7280
- secondary: #0556E3
- accent: #2F5FE8
- background: #FFFFFF
- textPrimary: #0D1117
- link: #2F5FE8
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Kumbh Sans — https://fonts.google.com/specimen/Kumbh+Sans
Visual Assets
- Logo: https://cdn.prod.website-files.com/66fc7305f606861e28af203d/69c528d11ca8c007ce2cc253_finlens-full-logo.svg
- Favicon: https://cdn.prod.website-files.com/66fc7305f606861e28af203d/67243af4510a4d475474a8e0_FInlens%20-%20Favicon.png
- Social card (og:image): https://finlens.app/https://cdn.prod.website-files.com/66fc7305f606861e28af203d/68da4bf993bc9192061e9e19_dashboard-white.png
UI Components
- buttonPrimary: background=#2F5FE8, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(79, 124, 255, 0) 0px 0px 0px 0px
- buttonSecondary: background=#FFFFFF, textColor=#6B7280, borderColor=#EBEBEB, borderRadius=10px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: business professionals using QuickBooks
Finlens Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Finlens | QuickBooks Sync with AI Speed
- Startup Accounting Blog | Finlens – AI-Powered Bookkeeping Insights
- Accrual and Schedule Automation
- Accountants
- Finlens | QuickBooks Sync with AI Speed
- Founders
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.