Finlens Brand: Colors, Fonts, Logo & Visual Identity
Finlens Brand Identity
A complete profile of Finlens's visual system — colors, typography, components, and personality — extracted from https://finlens.app. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://finlens.app.
primary
- Hex: #6B7280
- RGB: rgb(107, 114, 128)
secondary
- Hex: #0556E3
- RGB: rgb(5, 86, 227)
accent
- Hex: #2F5FE8
- RGB: rgb(47, 95, 232)
background
- Hex: #FFFFFF
- RGB: rgb(255, 255, 255)
textPrimary
- Hex: #0D1117
- RGB: rgb(13, 17, 23)
link
- Hex: #2F5FE8
- RGB: rgb(47, 95, 232)
Typography
Each font links to its Google Fonts page where available.
Primary
- Inter
- Inter Google Fonts →
Heading
- Kumbh Sans
- Kumbh Sans Google Fonts →
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Finlens's actual button styles.
Button Primary
- background: #2F5FE8
- textColor: #FFFFFF
- borderRadius: 10px
- shadow: rgba(79, 124, 255, 0) 0px 0px 0px 0px
Button Secondary
- background: #FFFFFF
- textColor: #6B7280
- borderColor: #EBEBEB
- borderRadius: 10px
- shadow: none
Brand Personality
- Tone: modern
- Energy: medium
- Audience: business professionals using QuickBooks
Frequently Asked Questions
What is Finlens's primary brand color?
Finlens's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Finlens use?
Finlens uses #2F5FE8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Finlens use?
Finlens uses Inter for body text and Kumbh Sans for headings. Fonts were detected on https://finlens.app as part of their live design system.
Does Finlens use a light or dark theme?
Finlens's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Finlens's logo?
Finlens's logo is available directly on their site (https://finlens.app). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://finlens.app using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.