Finic Brand Identity

A complete profile of Finic's visual system — colors, typography, components, and personality — extracted from https://www.finic.ai. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/finic
• Machine-readable JSON: https://characterquilt.com/branding/finic.json
• Per-page llms.txt: https://characterquilt.com/branding/finic/llms.txt

Quick Facts

Color Palette

• primary: #000000
• accent: #171717
• background: #F5F0EB
• textPrimary: #171717
• link: #000000

Typography

• primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
• heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

Visual Assets

• Favicon: https://www.finic.ai/favicon.ico?favicon.0x3dzn~oxb6tn.ico?dpl=dpl_5nhPnd8QdgxJ9rxDDp7Ks8HQGtkS

UI Components

• buttonPrimary: background=#171717, textColor=#FFFFFF, borderRadius=6px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#171717, borderColor=#E1DDD8, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for fraud detection solutions

Finic Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Finic - Automate fraud investigations with AI
  • Image:
  • Source: https://finic.ai/blog
• Finic - Automate fraud investigations with AI
  • Image:
  • Source: https://finic.ai/features-components
• Finic - Automate fraud investigations with AI
  • Image:
  • Source: https://finic.ai/features-components
• Finic - Automate fraud investigations with AI
  • Image:
  • Source: https://finic.ai/blog
• Finic - Automate fraud investigations with AI
  • Image:
  • Source: https://finic.ai/features-components
• Finic - Automate fraud investigations with AI
  • Image:
  • Source: https://finic.ai/features-components

Working with these fonts

Not found on Google Fonts? Here’s a recommended flow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or extensions like woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights may only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and capture the matching @font-face declarations. Rewrite each src: url(...) to your local file path.

Programmatic alternative: Load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.