Finic Brand: Colors, Fonts, Logo & Visual Identity

Finic Brand Identity

A complete profile of Finic's visual system — colors, typography, components, and personality — extracted from https://www.finic.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.finic.ai.

	Color Code	RGB Value
Primary	`#000000`	`rgb(0, 0, 0)`
Accent	`#171717`	`rgb(23, 23, 23)`
Background	`#F5F0EB`	`rgb(245, 240, 235)`
Text Primary	`#171717`	`rgb(23, 23, 23)`
Link	`#000000`	`rgb(0, 0, 0)`

Typography

Each font links to its Google Fonts page where available.

Role	Font	Link
Primary	Segoe UI	Google Fonts →
Heading	Segoe UI	Google Fonts →

Visual Assets

Favicon

UI Components

Live previews rendered using Finic's actual button styles.

Button Primary

Background: #171717
Text Color: #FFFFFF
Border Radius: 6px
Shadow: none

Button Secondary

Background: #FFFFFF
Text Color: #171717
Border Color: #E1DDD8
Border Radius: 6px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses looking for fraud detection solutions

Finic Brand in the Wild

Image: framerusercontent.com
Source: finic.ai

Frequently Asked Questions

What is Finic's primary brand color?
Finic's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Finic use?
Finic uses #171717 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Finic use?
Finic uses Segoe UI as the primary typeface across body and headings.
Does Finic use a light or dark theme?
Finic's primary site uses a light color scheme, with a background of #F5F0EB.
How was this brand profile generated?
This profile was extracted from https://www.finic.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Finic.