fazeshift.json

Fazeshift Brand Identity

A complete profile of Fazeshift's visual system — colors, typography, components, and personality — extracted from https://www.fazeshift.com/. Built for designers, agents, and AI tools.

Page: https://characterquilt.com/branding/fazeshift
Machine-readable JSON: https://characterquilt.com/branding/fazeshift.json
Per-page llms.txt: https://characterquilt.com/branding/fazeshift/llms.txt

Quick Facts

Field	Value
Primary	#2749AF
Accent	#2749AF
Body Font	ABC Social
Heading Font	F37 Bolton

Color Palette

primary: #2749AF
secondary: #3898EC
accent: #2749AF
background: #FFFFFF
textPrimary: #010103
link: #31273F

Typography

primary: ABC Social — https://fonts.google.com/specimen/ABC+Social
heading: F37 Bolton — https://fonts.google.com/specimen/F37+Bolton

Visual Assets

UI Components

input: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=9px, shadow=none
buttonPrimary: background=#2749AF, textColor=#FFFFFF, borderRadius=9px, shadow=rgba(58, 72, 198, 0.45) 0px 3.26px 3.26px 0px, rgba(58, 72, 198, 0.3) 0px 3.26px 4px 0px
buttonSecondary: background=#FFFFFF, textColor=#010103, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Fazeshift Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Become a Fazeshift Partner | Grow Together
- Image: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c3fc/68e805a67c359afc54983ec8_Frame%202147223235%20(1).webp
- Source: https://www.fazeshift.com/partners
AI Invoice Matching: How Does It Work and How Can It Improve Your Financial Workflow?
- Image: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c41f/68d6923a0fb6a2c34c55a1db_67a3f395989269d6eaeb9027_AD_4nXedEBdDV-ux_giJUqzSrDiXW-1QFkKes4XTmFA2I9g73PEAiwyNk5N4of5Zci6WZyh1yLkdEO6vrH-hCBLgrFI7EWYjMwCFdGMXBQ0i7ifqm-cSI8VRQNZ6mTP8NQAxF5mMvG-Y5g.webp
- Source: https://www.fazeshift.com/post/ai-invoice-matching-how-does-it-work-and-how-can-it-improve-your-financial-workflow
Become a Fazeshift Partner | Grow Together
- Image: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c3fc/68dd7de60a85fc51689ecd9b_Hero%20(1).webp
- Source: https://www.fazeshift.com/partners
Payment Reminder Best Practices: 7 Brilliant Tips to Improve Your Cashflow
- Image: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c41f/68d6923dc866bac376fd85dd_67886c37e508466a3f2e3126_AD_4nXcxQtOwDCZw4gFI5qaS4ZwChO6e9Ww-nS6ISPVpo_8t5U6SL-REgzNNRRNf6Yr2LniXODHkDYqnjCM6T_5goKQ7tkuVDR5M06AgMS8DBO4XYEwUg79nZOjK5ld8vob40HnNflm75Q.webp
- Source: https://www.fazeshift.com/post/payment-reminder-best-practices-7-brilliant-tips-to-improve-your-cashflow
Become a Fazeshift Partner | Grow Together
- Image: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c3fc/68d308914aa16c4dc2835985_47305ccb0ce91a30c097c7ff60185cc6_cta-bg.webp
- Source: https://www.fazeshift.com/partners
Stay Ahead of Delays: Proactive AI Payment Reminders for Faster Collections
- Image: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c41f/68d6923ef22d72dd08372995_67808cb45f014edc948c8bb1_AD_4nXfVpiia9PAx6EiemFGkm9AfPm32INdGzCTxFL4nDy13nXrW4EON6EW2O_iWXl0w6Q5q9bmd-Eyd1_WZ3DjdXJQS0uFenhHjIW_jg5C2jLbfjab5U79tLZSyqgBv_JWt9GFep0atGQ.webp
- Source: https://www.fazeshift.com/post/stay-ahead-of-delays-proactive-ai-payment-reminders-for-faster-collections

Working with these fonts

Not found on Google Fonts? Instructions:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
For each captured font URL: right-click → Save As to download the file locally.
View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.